Why Specifying High Performance Coatings for Commercial Spaces Is a Smart Move
presented by Joe Kujawski, Sherwin-Williams
Thursday, May 22, 2:00 PM - 2:30 PM
Session: Good Practice in Specifying Coatings and Other Finishes

Today's advanced formula coatings are far more durable than conventional wall paint and should be specified in high-traffic areas found in commercial, healthcare, hospitality, education, light industrial, institutional settings and more.

Innovative technologies have produced coatings designed to withstand the harsh conditions of busy environments. From high-traffic areas to high-exposure areas to high-aesthetic areas, the challenge is determining what type of coating is best suited for a project and what product attributes might be most important for a specific situation or to meet specific performance requirements.

From epoxies to acrylics to urethane alkyds – there are many offerings on the market and new technologies changing the industry. This is a discussion to help inform decision-making, specification and smart investment.

Learning Objectives:

  • Identify challenges posed by certain environments, as well as the appropriate coating solution.
  • Understand the types of coatings needed for high-traffic areas.
  • Effectively specify key high-performance coatings and communicate product benefits to clients.
  • Counsel clients on industry changes and the science behind new technologies.

  • Speaker Bio:

    Joe Kujawski is director of marketing for the Sherwin-Williams Paint Stores Group in North America. Based out of the company’s headquarters in Cleveland, Ohio, Joe directs marketing strategy and execution for the healthcare, hospitality, multi-family and commercial architect market segments. In his career with Sherwin-Williams, Joe has held many field sales and marketing management positions. He holds a Bachelor of Science degree from Old Dominion University and an M.B.A. from Florida Atlantic University.