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Recycled Paint in Eco-Friendly Container Debuts in UK Retail Stores

Friday, March 18, 2011

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RPC Containers Ltd., a UK- based manufacturer of paint containers, announced that a new recycled paint packaged in its 25% recycled plastic container will be sold in B&Q, a UK home improvement and garden center retailer.

The white emulsion paint, sold under B&Q’s Home Eco brand, is supplied by Newlife Paints.

The paint is made entirely from paint destined for the landfill, the company said.  The unwanted or discarded paint has been separated into color batches and reconditioned into useable recycled paints.

The Home Eco label runs across several product types which gives consumers a ‘greener’ alternative, RPC said.

RPC said B&Q wanted packaging that would reflect the sustainable nature of the paint itself by incorporating recycled content.

“We wanted a UK supplier in order to avoid superfluous transportation and therefore to minimize the carbon footprint of the Home Eco paints, and RPC has the best reputation in the UK for incorporating recycled plastic into its containers,” said Sarah Greenaway of B&Q.

The new paints are to be sold in four branches, in special in-store “eco shops,” with more availability expected as the project develops, the company said.

More information: Newlife Paints, RPC Containers Ltd., B&Q.


Tagged categories: Green coatings; Paint recycling; Paint recycling

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