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AkzoNobel Releases 2019 Wood Coatings Trends

Monday, October 22, 2018

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In addition to recently announcing its 2019 Color of the Year, Spiced Honey, global coatings company AkzoNobel (Amsterdam) also presented its predictions for top wood coatings trends at the Fall 2018 High Point International Home Furnishings Market in High Point, North Carolina.

AkzoNobel

In addition to recently announcing its 2019 Color of the Year, Spiced Honey, global coatings company AkzoNobel (Amsterdam) also presented its predictions for top wood coatings trends at the Fall 2018 High Point International Home Furnishings Market in High Point, North Carolina.

“We are seeing a strong desire for customization in design, and research is revealing consumers expressing their individual styles—for example, through reclaimed flooring used on statement walls and repurposed vintage pieces in homes,” said Robert Haley, Color Trends Manager for AkzoNobel’s Wood Coatings business, who spoke at the event.

“Collaborative spaces are also becoming more important as populations in urban areas continue to expand, leading to more residents living in large collaborative environments that are more cost-effective than individual houses or apartments.”

Haley, along with Color Design Manager Bob Avarett, identified four trends for 2019 designs regarding wood coatings, which were released in an emailed press release:

  • Dichotomy—the importance of two-tones, multiple layers and contrasting styles;
  • Authentic—organic forms that include weathered, wire-brushed finishes where imperfection is admired;
  • Luminous—pearl and metallic finishes on looks that include velvet touches; and
  • Retro-Classic—modern influences with a traditional soul.

“These four trends we expect in 2019 are already influencing many designs right now,” said Averett.

“Our job is to inspire our customers with translations of these trends into unique wood finishes and to ensure that they are capable of running these designs in their factories across the world. We help designers reflect and accent the Color of the Year, Spiced Honey, by offering interpretations based on contrasting tonal palettes to deliver an on-trend room aesthetic.”

   

Tagged categories: Aesthetics; AkzoNobel; Color; Color + Design; Color forecasts; Color trends; Wood coatings

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