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FL Town Debates Arena Paint Job

Tuesday, October 2, 2018

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The Design Review Board of Estero, Florida, convened last week to hear residents’ concerns over the imminent paint job of the newly named Hertz Arena.

Hertz Corporation relocated its headquarters to Southwest Florida in 2015 and last month announced that it had penned a deal with the Florida Everblades, Estero’s East Coast Hockey League team, for naming rights of the arena, formerly known as Germain Arena.

The Paint Job

Hertz submitted a paint permit to the design board that indicated the color choice for the monolithic scheme is none other than the vibrant Hertz Yellow, commonly seen in the vehicle rental company’s logos.

Hertz Corporation

The Design Review Board of Estero, Florida, convened last week to hear residents’ concerns over the imminent paint job of the newly named Hertz Arena.

Before the paint job can happen, the board has to approve the design, and discussion at the meeting consisted mainly of opposition to the color, according to the Naples Daily News.

It was also noted that Estero’s building code explicitly says that commercial structures have to be “neutral, warm earth tones or subdued pastels.”

“I’m tickled to death Hertz is here. I think it’s a wonderful thing,” said Design Review Board Chairman Bill Glass, according to the Daily News. “Turning this building into a billboard is not my idea on how to do it.”

Officials from Hertz and the arena have said that they are willing to work with the board, but that having at least the top of the arena painted in the yellow hue is important to the company because of the view from the nearby highway.

The project now has to be revised and put in front of the board again at a public hearing, at which the board will vote on the plans. A date has not been set.


Tagged categories: Color; Color + Design; Commercial Construction; Exterior coatings; Stadiums/Sports Facilities

Comment from john lienert, (10/2/2018, 7:55 AM)


Comment from Michael Halliwell, (10/2/2018, 11:00 AM)

It's already been done....Google "University of Alberta butterdome". At least it isn't an NHL arena.

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