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WGSN Forecasts 'Neo Mint' as 2020 Color

Tuesday, May 15, 2018

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Market trends firm WGSN (London) recently released its color trend prediction for 2020, dubbing “Neo Mint” the upcoming color to watch.

WGSN pointed to the types of technological advances (both fictional and real) that are associated with the year and noted that large economical projects that are slated for completion in 2020—such as artificial intelligence helping to judge the Olympic games, the completion of the tallest building in the world, NASA projects and Uber’s flying taxis—are one of the driving forces of the trend.

“My role is to study patterns and trend shifts in many areas from art, fashion and design through to science, technology and economics,” said Color Director Jane Monnington Boddy, about how the firm came to the shade.

“This information is supplied to the global design community, to enable them to create products that accurately sit in line with the right trends at the right time for their consumers. We have clients ranging from activewear giants through to car companies and some of the world’s leading retailers.”

Neo Mint, the firm says, “is an oxygenating, fresh tone that harmonizes science and technology with nature. It has a cool, futuristic tech feel but also connects with plant life and nature.”

Additionally, the green tone is following the trend of a gender-neutral appeal, a move past the feminine-heavy hues of past colors of the year, such as Millennial Pink.


Tagged categories: Color; Color + Design; Color forecasts; Trends

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