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Sherwin-Williams Releases 2018 Color of the Year

Thursday, October 5, 2017

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Paints and coatings giant The Sherwin-Williams Company (Cleveland) released its 2018 Color of the Year pick on Tuesday (Oct. 3), noting that the shade is inspired by wanderlust.

The opulent and mysterious green-blue Oceanside was named the pick for next year, drawn from the palette Unity, which was one of three released earlier this year.

Sherwin-Williams

The opulent and mysterious green-blue Oceanside was named the pick for next year, drawn from the palette Unity, which was one of three released earlier this year.

“People today have a growing sense of adventure, and it is making its way into even the coziest corners of our homes,” said Sue Wadden, director of color marketing at Sherwin-Williams.

“We are craving things that remind us of bright folklore, like mermaids and expeditions across continents. Oceanside is the color of wanderlust right in our own homes.”

The deep, green-blue blend can fit in many different moods, the company says, making it acceptable for use in a wide variety of spaces.

“Oceanside’s multi-dimensional look could create a welcoming statement as a lively color for a front door,” the release noted. “This green-meets-blue tone can also boost creative thinking and clarity of thought in a home office, or invite meditation and introspection in bedrooms or reading nooks.”

Wadden added that its versatility also allows it to harmonize with other color groups. Sherwin-Williams recommends pairing Oceanside with corals and metallic copper tones.

For more information, visit sherwin-williams.com.

   

Tagged categories: Color; Color + Design; Color forecasts; Color trends; Sherwin-Williams

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