Durability + Design
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

D+D News

Main News Page


Behr Announces 2018 Color of the Year

Monday, August 14, 2017

More items for Color + Design

Comment | More

Behr Paint's (Santa Ana, California) first ever Color of the Year is a reprieve from the unceasing world of plugged-in living, according to the company.

In The Moment—a calming combination of blue, green and gray—was designed with mindfulness and the desire to disconnect in mind, the company says.

The coating can be used as a primary choice for a room, or act in conjunction with one (or a number) of the other colors in Behr’s 2018 Color Trends palette.

Images: Behr

In The Moment—a calming combination of blue, green and gray—was designed with mindfulness and the desire to disconnect in mind.

“In The Moment crosses multiple design styles—global, coastal, modern—and pairs well with other subdued colors to create harmony for interiors or exteriors,” said Erika Woelfel, vice president of color and creative services at Behr.

The Color of the Year was announced along with Behr’s Color Trends palette, which, the company said, focused on the definition of “home.”

To accompany the cool, calming nature of In The Moment, Behr also released a palette that can either complement or contrast.

The more comfortable, easygoing hues include Kombucha, Wabi Sabi and Soul Search, the company said. For those looking to make a statement, selecting from Life Is Good, Wide Sky or Constellation Blue is a better option. Graylac and Quiet Time are more neutral, dark tones, whereas Equilibrium and Soft Focus or Off The Grid provide for a calming contrast. Civara and Nocturne Shade can be used for small pops of color, or in transition spaces.

Behr Pop-Up Display

For the 2018 announcement of the Color of the Year, along with the Color Trends palette, Behr set up the Pop-Up Trend Home, on Aug. 9, in New York's Grand Central Terminal.

In the temporary installation, visitors could discuss DIY projects with Behr color experts, as well as engage with the company’s colors through virtual reality headsets.

In the temporary installation, visitors could discuss DIY projects with Behr color experts, as well as engage with the company’s colors through virtual reality headsets.

"We know color and design decisions can be overwhelming. That's why we're celebrating the release of our 2018 Color of the Year with a completely different approach," said Jodi Allen, chief marketing officer at Behr, in a statement. "We're introducing this unique color experience to New Yorkers mid-commute to show how the intentional use of fresh, tranquil color in the home can serve as an antidote to a stressful day and turn any space into your personal sanctuary."  

For more information, visit behr.com.

   

Tagged categories: Aesthetics; Behr Paint; Color; Color + Design; Color forecasts

Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
Atlas Material Testing Technology
 
Helping You Put Your Products To The Test
 
  • Outdoor Accelerated Weathering
  • Laboratory Testing Services
  • Accelerated Weathering Instruments

  • www.atlas-mts.com
    atlas.info@ametek.com
 

 
Garland Company
 
Architectural Wall Coating Damproofs and Beautifies
 
Tuff-Coat™ multi-functional coating bridges hairline cracks, hides stains and discoloration, and reduces wall temperature, increasing the wall's life cycle.
 

 
Shield Industries, Inc
 
FireGuard® E-84 Intumescent Coating - Shield Industries, Inc
 
Trust the certified protection of the industry’s most innovative intumescent coating FireGuard® E-84 to provide you with the 1 and 2 hour fire ratings you need.
 

 
Keim Mineral Coatings
 
Mineral Silicate Paints + Stains Fuse to Concrete
 
• Forms permanent chemical bonds
• Becomes part of the concrete
• Will never peel
• Looks completely natural
 

 
EMME Controls
 
EMME (Energy Management Made Easy)
 
• Achieve a zone in every room for 1/2 the cost
• Save up to 40% in energy consumption
• Works in any size building
• Can be installed in as little as a few days without remodeling
• Comfort results guaranteed in writing
 

 
Novatek Corporation
 
Novatek Portable Air Filtration Systems
 
Air Scrubbers/Negative Air machines for restoration, abatement, dust & odor control, hazardous contaminant removal from job sites to clean rooms and hospitals. Portable, affordable!
 

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 

© Copyright 2012-2018, Technology Publishing Co., All rights reserved