Durability + Design
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

D+D News

Main News Page


Go Taupe in 2017, Says Sherwin-Williams

Wednesday, August 31, 2016

More items for Color + Design

Comment | More

Paints and coatings manufacturer The Sherwin-Williams Company has unveiled its Color of the Year for 2017, and the company’s color experts say it’s indicative of a slight warming trend.

Poised Taupe dollop
The Sherwin-Williams Company

Poised Taupe, according to Sherwin-Williams, is a “complex” neutral that isn’t cool—as was the trend for the past few years—but isn’t overly warm, either.

Poised Taupe is the hue for the new year, Sherwin-Williams says, describing the shade as a “complex” neutral that isn’t cool—as was the trend for the past few years—but isn’t overly warm, either.

Bucking the Trend

According to the paint company, “monochrome gray” dominated for the past five years or so, but the taupe shade bucks that trend, inching ever so slowly toward a warmer tone trend.

Bathroom painted with poised taupe
 

Sherwin-Williams released its four color trends for 2017 in June, including Poised Taupe in its “Noir” palette.

“Consumers yearn for spaces that feel welcoming and hug them as they enter. Earthen brown combined with conservative gray, creating Poised Taupe, embodies all of these emotions,” said Sue Wadden, director of color marketing for Sherwin-Williams.

Taupe for Commercial Design

While the Poised Taupe announcement is aimed mainly at those working with residential design, Sherwin-Williams notes that trends in commercial spaces are moving toward warmer climes as well.

“Since commercial color direction tends to enjoy longer lifecycles, Poised Taupe is on the forefront of this trend, offering the ability to endure over time, yet complement a wide range of designs,” said Wadden.

   

Tagged categories: Color; Color + Design; Color forecasts; Commercial / Architectural; Interior design; Sherwin-Williams

Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
Atlas Material Testing Technology
 
Helping You Put Your Products To The Test
 
  • Outdoor Accelerated Weathering
  • Laboratory Testing Services
  • Accelerated Weathering Instruments

  • www.atlas-mts.com
    atlas.info@ametek.com
 

 
EMME Controls
 
EMME (Energy Management Made Easy)
 
• Achieve a zone in every room for 1/2 the cost
• Save up to 40% in energy consumption
• Works in any size building
• Can be installed in as little as a few days without remodeling
• Comfort results guaranteed in writing
 

 
Novatek Corporation
 
Novatek Portable Air Filtration Systems
 
Air Scrubbers/Negative Air machines for restoration, abatement, dust & odor control, hazardous contaminant removal from job sites to clean rooms and hospitals. Portable, affordable!
 

 
Garland Company
 
Architectural Wall Coating Damproofs and Beautifies
 
Tuff-Coat™ multi-functional coating bridges hairline cracks, hides stains and discoloration, and reduces wall temperature, increasing the wall's life cycle.
 

 
Keim Mineral Coatings
 
Mineral Silicate Paints + Stains Fuse to Concrete
 
• Forms permanent chemical bonds
• Becomes part of the concrete
• Will never peel
• Looks completely natural
 

 
Shield Industries, Inc
 
FireGuard® E-84 Intumescent Coating - Shield Industries, Inc
 
Trust the certified protection of the industry’s most innovative intumescent coating FireGuard® E-84 to provide you with the 1 and 2 hour fire ratings you need.
 

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 

© Copyright 2012-2018, Technology Publishing Co., All rights reserved