Durability + Design
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site


D+D News

Main News Page

Tennant Coatings Buys Florock

Friday, August 5, 2016

More items for Decorative Finishes

Comment | More

In a move to expand its floor coatings portfolio, the Tennant Company has acquired the Florock Polymer Flooring brand from Crawford Laboratories Inc.

Terms of the transaction, announced Monday (Aug. 1), were not disclosed.  

About Florock

Founded in 1952, Florock is a third-generation, family-run business offering a range of floor coating systems for a variety of industries.


Florock is described as a leader in research and development, production and installations of flooring systems for commercial, industrial and institutional applications, according to Tennant.

Based in Chicago, Florock is described as a leader in research and development, production and installations of flooring systems for commercial, industrial and institutional applications, according to Tennant.

Tennant Company plans to retain the Florock brand and manage the Tennant and Florock brands and sales channels separately, according to Byron Smith, VP of Tennant Coatings.

‘Right Choice’

Aviva Llorens, whose grandfather, Benjamin A. Schmetterer, founded Florock, will continue with Tennant Coatings, managing key customer interactions at Florock’s headquarters.

“My father, David Schmetterer, and I are confident we made the right choice for our customers and our employees by selecting Tennant to carry on the legacy my grandfather started more than 60 years ago,” said Llorens.

“We are all very excited about the future and the possibilities ahead of us working together as part of the global Tennant Company,” she added.

Smith commented, “The combination of Tennant Coatings and Florock enhances our ability to grow the coatings business so that we can expand our reach and strengthen our value proposition to more customers. Together, we can provide flooring contractors and their customers across a multitude of industries with the right solution, for the right environment.”

Tennant Coatings operations will remain in Minneapolis, where the company is headquartered.


Tagged categories: Concrete coatings and treatments; Concrete floor coatings; Floor coatings; Flooring system; Tennant

Comment Join the Conversation:

Sign in to our community to add your comments.

Atlas Material Testing Technology
Helping You Put Your Products To The Test
  • Outdoor Accelerated Weathering
  • Laboratory Testing Services
  • Accelerated Weathering Instruments

  • www.atlas-mts.com

Shield Industries, Inc
FireGuard® E-84 Intumescent Coating - Shield Industries, Inc
Trust the certified protection of the industry’s most innovative intumescent coating FireGuard® E-84 to provide you with the 1 and 2 hour fire ratings you need.

Novatek Corporation
Novatek Portable Air Filtration Systems
Air Scrubbers/Negative Air machines for restoration, abatement, dust & odor control, hazardous contaminant removal from job sites to clean rooms and hospitals. Portable, affordable!

Keim Mineral Coatings
Mineral Silicate Paints + Stains Fuse to Concrete
• Forms permanent chemical bonds
• Becomes part of the concrete
• Will never peel
• Looks completely natural

EMME Controls
EMME (Energy Management Made Easy)
• Achieve a zone in every room for 1/2 the cost
• Save up to 40% in energy consumption
• Works in any size building
• Can be installed in as little as a few days without remodeling
• Comfort results guaranteed in writing

Garland Company
Architectural Wall Coating Damproofs and Beautifies
Tuff-Coat™ multi-functional coating bridges hairline cracks, hides stains and discoloration, and reduces wall temperature, increasing the wall's life cycle.


Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com

The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker


© Copyright 2012-2018, Technology Publishing Co., All rights reserved