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Study: Hues Impact Sale Price

Monday, June 27, 2016

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A new study suggests that paint color can notably impact a home’s final purchase price.

For-sale listings with rooms painted in sage green or wheat yellow can fetch as much as $1,300 more than expected, according to Zillow Digs, a home improvement and design online platform. However, homes with slate gray or terracotta wall colors can sell for $1,100 less than expected, the study notes.

© iStock.com / Lcs813

Zillow experts recommend using paint colors that have mass appeal before listing.

For the study, Zillow Digs said it analyzed photos of nearly 50,000 homes from around the country that sold between December 2006 and April 2016 to see how certain room type and paint color combinations impacted their sale price. The analysis controlled for all other wall colors, square footage, the age of the home, date of transaction and location.

Study Highlights

Of all the colors analyzed, homes with yellow kitchens, often in hues of creamy or wheat yellow, yielded the highest sale premium ($1,360 above expected values), the study found.

Wall colors painted in other earthy tones like sage green or dove gray were also present in top-performing listings, according to study.

The report also found that some paint colors actually deter buyers and fetch lower prices. For example, homes with dark or style-specific wall colors, like slate gray or terracotta sold for as much as $1,100 less than expected.

zillow study

Zillow Digs

Lack of paint color could also have a negative impact on a home's sale price as those with white or eggshell-colored kitchens also sold below expectations, according to Zillow Digs.

Mass Appeal Colors

"A fresh coat of paint is an easy and affordable way to improve a home's appearance before listing," says Svenja Gudell, Zillow chief economist. "However, to get the biggest bang for your buck, stick with colors that have mass appeal so you attract as many potential buyers to your listing as possible.

“Warm neutrals like yellow or light gray are stylish and clean, signaling that the home is well cared for, or that previous owners had an eye for design that may translate to other areas within the house."

Visualizing Color

In addition to reporting the details of the study, Zillow Digs announced the launch of a new iPhone and iPad app that allows users to upload images and virtually change a room’s wall color using paint swatches.

More information: www.zillow.com/digs/.


Tagged categories: Aesthetics; Color; Color trends; Interior design; Market trends

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