Durability + Design
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

D+D News

Main News Page


Marketing Mission: ‘Born to Build’

Tuesday, August 25, 2015

More items for Good Technical Practice

Comment | More

An 85-year-old Chicago-based concrete company has rolled out a marketing campaign designed to “celebrate and honor” the American construction workforce.

“You Were Born to Build,” launched by Ozinga Brothers, targets the “blue collars” and “underdogs.”

The goal of the campaign is to inspire the workers to keep building and seek the respect and recognition they deserve.

The company’s marketing director told www.constructionequipmentguide.com that the ad has been well-received and the message is spreading.

Message to Builders

“Blue collar, misfit, underdog,” the video says. “They think they got you all figured out.

“But never let anyone tell you who you are.”

“[…]In the end, it’s all about what you leave behind. So let’s keep building.”

Ozinga Bros. Inc. is a fourth-generation, family-owned business that provides concrete, decorative and green concrete products, compressed natural gas, construction materials and logistics services in the Midwest.

   

Tagged categories: Business operations; Concrete; Construction; Home builders; Marketing; Worker training; Workers

Comment from john lienert, (8/25/2015, 7:29 AM)

YES!


Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
Shield Industries, Inc
 
FireGuard® E-84 Intumescent Coating - Shield Industries, Inc
 
Trust the certified protection of the industry’s most innovative intumescent coating FireGuard® E-84 to provide you with the 1 and 2 hour fire ratings you need.
 

 
Keim Mineral Coatings
 
Mineral Silicate Paints + Stains Fuse to Concrete
 
• Forms permanent chemical bonds
• Becomes part of the concrete
• Will never peel
• Looks completely natural
 

 
Novatek Corporation
 
Novatek Portable Air Filtration Systems
 
Air Scrubbers/Negative Air machines for restoration, abatement, dust & odor control, hazardous contaminant removal from job sites to clean rooms and hospitals. Portable, affordable!
 

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 

© Copyright 2012-2018, Technology Publishing Co., All rights reserved