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‘So, 2 Painters Walk into a Recycler…’

Monday, February 16, 2015

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Paint recycling is responsible and environmentally beneficial. But is it funny?

The nation's leading paint recycling organization thinks that it can be—and that funny beats preachy when trying to get  people to pitch in.

To that end, three YouTube comedy sketch groups are vying for a $10,000 grand prize up for grabs in an online video contest hosted by PaintCare.

PaintCareComedy
Photos: PaintCare Facebook

NANOShorts Entertainment posted its trailer of the lighter side of paint recycling on Friday.

The nonprofit, established by the American Coatings Association, seeks to raise awareness about paint recycling and help consumers find creative ways to use leftover paint.

Beginning today (Feb. 16), voters can watch the videos and vote for their favorite on PaintCare’s Facebook page. Voting will remain open for two weeks.

Comedy Contest

The contracted video blog groups competing for the prize are:

PaintedInBlood

Posted Feb. 9, SlapTV's "Painted in Blood" trailer drew more than 21,000 views by Friday.

SlapTV provided potential voters a sneak peak at its entry, “Painted in Blood,” Monday (Feb. 9) on PaintCare’s Facebook page. All of the trailers had been posted by Friday (Feb. 13), to thousands of views.

With this social media contest, PaintCare hopes to spread the eco-friendly message of urging buyers to buy the right amount of paint, use it up, and recycle anything that is left.

RecycledBabies

Recycled Babies shared the drama and dreams of paint cans in its trailer. Said director-writer Dwayne Perkins: "I hope people go at least, 'What is this?' and then we keep them there long enough to laugh, but also get the message that they should recycle paint.'

The organization sets up and manages paint recycling programs on behalf of paint manufacturers in six states and is expanding to eight this year.

   

Tagged categories: Coatings manufacturers; Contests; Environmental Protection; Paint recycling; PaintCare program

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