Durability + Design
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

D+D News

Main News Page


Home Design Spurs a Film Noir Divorce

Friday, October 24, 2014

More items for Color + Design

Comment | More

A Brazilian architecture firm may have a career in film if design does not pan out.

Studio MK27's new marketing video tells a strange tale of a sleek, modern home and a marriage gone wrong.

The moody four-minute film is narrated by the ex-husband of the main character, Susannah. In it, he blames the concrete, glass and wood structure, called Casa Redux, for the couple's split.

“The project was the catalyst for the end of our marriage,” he says. “I know that now. We were fighting from the beginning.”

‘Either Me or the House’

The narrator says he preferred a neoclassical design, while his ex-wife wanted “straight lines.”

Now, Susannah lives alone in the “hellish house.”

Throughout the video, we see Susannah moving about the home—meticulously placing furniture, caressing its walls, and taking a dip in the pool, among other things.

“It was either me or the house,” the narrator says. “Susannah never had as much passion for me as she now has for those straight lines.”

Casa Redux

The firm says the fictional story was created to show how human relationships can transform and be transformed by architecture, according to reports.

Casa Redux, composed of a slab floor, four programmatic boxes and a slab ceiling, is built just north of São Paulo. It was completed in 2013.

The offbeat video is not the only one to showcase the firm's work. In 2012, Studio MK27 promoted another project by following a cat around.

   

Tagged categories: Aesthetics; Architecture; Concrete; Design; Residential Construction

Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
Keim Mineral Coatings
 
Mineral Silicate Paints + Stains Fuse to Concrete
 
• Forms permanent chemical bonds
• Becomes part of the concrete
• Will never peel
• Looks completely natural
 

 
Shield Industries, Inc
 
FireGuard® E-84 Intumescent Coating - Shield Industries, Inc
 
Trust the certified protection of the industry’s most innovative intumescent coating FireGuard® E-84 to provide you with the 1 and 2 hour fire ratings you need.
 

 
Novatek Corporation
 
Novatek Portable Air Filtration Systems
 
Air Scrubbers/Negative Air machines for restoration, abatement, dust & odor control, hazardous contaminant removal from job sites to clean rooms and hospitals. Portable, affordable!
 

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 

© Copyright 2012-2018, Technology Publishing Co., All rights reserved