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AkzoNobel Sets Committed, Colorful 2015

Tuesday, September 30, 2014

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Expanding its commitment to global urban renewal, and the power of color within it, AkzoNobel has pledged support to 100 Resilient Cities, a worldwide project pioneered by The Rockefeller Foundation and supported by the Clinton Global Initiative.

The Amsterdam-based paint, coatings and specialty chemical giant will compile an urban resilience guide for cities and undertake special projects in four cities named on the 100 Resilient Cities list, chairman and CEO Tön Buchner announced Sept. 22 at the annual meeting of the Clinton Global Initiative.

100ResilientCities
Photos, video unless indicated: AkzoNobel

AkzoNobel's commitment to the Rockefeller Foundation's 100 Resilient Cities campaign includes special projects in four cities. The commitment follows AkzoNobel's own Human Cities initiative.

In addition, the company will make its expertise in paints, coatings and chemicals available to the program's advisory committees.

A Player in Urban Resilience

The 100 Resilient Cities campaign dovetails with AkzoNobel's Human Cities initiative, which aims to regenerate and re-energize cities worldwide. That initiative, announced in June, is built on six pillars—color, heritage, transport, education, sport and leisure, sustainability—and is designed to "engage with the challenges and opportunities posed by 21st-century cities," according to AkzoNobel.

The mission statement is similar to that of the 100 Resilient Cities campaign, which has selected its initial 32 cities.

Medellin Colombia
©iStock / nicolasdecorte

Medellin, "the most inequitable city in Colombia, one of the most inequitable countries in Latin America," is one of the first 32 cities selected for the 100 Resilient Cities initiative.

Thus, the new partnership "offers further proof of our serious commitment to tackling the many challenges being faced by some of the world’s biggest urban areas," Buchner said in a statement.

By making a Clinton Global Initiative Commitment to Action, "AkzoNobel is reinforcing its position as a key player in the whole area of urban resilience and regeneration," the company said.

'Putting the + into the Everyday'

The new commitment paved the way for AkzoNobel's Colour Futures 2015, its latest annual study of global color trends, and the company's Color of the Year.

The theme of "Colour Futures 2015" is "Everyday +: Finding the Wonderful in the Normal." Its five sub-themes: Big nature + small me, Layer + layer, + Unseen spaces, Him + her, and Friendly barter +.

"For 2015, the overriding mood is one of both searching for and finding that extra which makes the difference to our lives," or "putting the + into the everyday," the company says.

"We are finding new, subtle ways to add colour to our lives, with a renewed emphasis on developing a more caring, sharing environment for all. Sustainability is now a requirement rather than a preference; and it needs to be backed up by genuine commitment."

CopperOrange CopperOrange

AkzoNobel's 2015 Color of the Year is "warm, surprising" Copper Orange.

Copper Orange was selected as Color of the Year "by an invited panel of independent design and color experts following in-depth research into emerging worldwide trends," AkzoNobel announced Monday (Sept. 29).

AkzoNobel calls the color "warm and surprising," adding: "The overriding idea for 2015 is that people are finding new ways to add color to their lives and developing a warmer and more caring environment for all.

"Copper Orange perfectly captures this mood, reflecting our relationship with each other and our environment."

'Transformative Power of Color'

"Color has a universal impact on our cities, lifestyles and living environment," Ruud Joosten, Managing Director of AkzoNobel's Decorative Paints business, said in a statement.

CEO Tön Buchner discusses AkzoNobel's commitment to the 100 Resilient Cities campaign.

"As experts in color, it means that forecasting and studying trends is a vital part of our business, because it enables us to stay one step ahead of our customers' needs."

Now in its 12th year, Colour Futures "underlines AkzoNobel's wealth of color expertise and deep understanding of the transformative power of color," the company said.

Building Community

Said Buchner: "As an industry leader with operations in 80 countries, we are uniquely positioned to play a key role in building resilient cities across the globe, both in terms of physically safeguarding infrastructure and creating a stronger sense of community, identity and belonging.

"We therefore believe we can make a vital contribution and take positive action to help make city life more enjoyable, inspiring and vibrant for people all over the world."

 

   

Tagged categories: AkzoNobel; Architectural coatings; Business management; Business operations; Color; Color forecasts; Protective coatings

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