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PPG to Produce for Independent Dealers

Monday, April 14, 2014

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Further expanding its reach in North America, PPG Industries Inc. will become the exclusive paint manufacturer and sales representative for The Coatings Alliance LLC.

PPG’s North American architectural coatings business has taken a minority equity position in the Buffalo, NY-based cooperative of 43 paint dealers in the U.S. and Canada, PPG announced March 20.

Financial terms of the deal were not disclosed.

C2 Paint
The Coatings Alliance LLC / Courtesy PPG

Under the terms of the deal, PPG will produce the The Coatings Alliance-owned C2 Paint brand.

Under the agreement, PPG will produce the TCA-owned C2 Paint brand and act as an independent sales representative for C2 Paint to independent paint and decorating retailers throughout North America.

TCA was started in 1998 by a former paint chemist and comprises “a rare group of independent retailers, colorists and paint experts,” according to C2’s website.

Expanding Options and Reach

“TCA’s C2 Paint is an exclusive, dealer-owned brand that will provide our existing network of independent retailers with another premium product option,” said Scott Sinetar, PPG vice president, architectural coatings, North America.  

“PPG’s position in TCA also continues to expand our distribution reach in North America and demonstrates our strategic interest and commitment to the independent dealer channel,” he said.

Added Tom Hill, CEO of TCA, “PPG’s partnership will also allow a greater investment in research and development, marketing, and distribution to ensure C2 Paint’s premier market position, as well as to further its commitment to eco-friendly, more sustainable products.”

About PPG

Based in Pittsburgh, PA, PPG Industries manufactures coatings and chemicals for industrial, transportation, consumer products, construction markets, and other industries.

PPG
PPG Industries Inc.

Pittsburgh, PA-based PPG says the deal demonstrates its strategic interest and commitment to the independent dealer channel.

The Architectural Coatings unit makes paints, stains and specialty coatings under brands such as Flood, Glidden, Olympic and PPG Pittsburgh Paints.

The company was founded in 1883 and operates in nearly 70 countries.

   

Tagged categories: Business matters; Coatings manufacturers; Coatings technology; Finance; PPG

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