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Out with the New(lar) at PPG

Monday, August 5, 2013

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Name is more familiar to architects than NEWLAR brand name, which will be retired

PITTSBURGH, Aug. 1, 2013 – PPG Industries’ (NYSE: PPG) coil and extrusion coatings group announced that its line of fluoroethylene vinyl ether (FEVE)-based powder coatings will again be marketed under the CORAFLON® brand name, reversing a previous decision to sell them under the NEWLAR™ brand name that PPG acquired with the purchase of Spraylat Corp. last December.

Scott Moffatt, PPG director, marketing, coil and extrusion coatings, said the decision to revert to the Coraflon brand name for FEVE-based powder coatings was made to maintain consistency in the marketplace. “Architects and specifiers associate the Coraflon brand name with PPG, and it fits more comfortably into our branding hierarchy for other FEVE-based PPG coatings such as Coraflon ADS air-dry systems and Coraflon clear coats for the coil market,” he said. “Ultimately, we believe this is the best decision for our customers.”

Coraflon powder coatings are based on a proven FEVE resin system that has delivered superior performance in liquid architectural coatings for more than 30 years. As a powder formulation, Coraflon coatings provide the same broad color and gloss range as liquid FEVE coatings – along with better surface hardness and mar and abrasion resistance – in a solvent-free formulation that emits ultra-low volatile organic compounds (VOCs). Coraflon powder coatings meet American Architectural Manufacturers Association (AAMA) 2605 specifications.

Other PPG architectural powder coatings include ENVIROCRON® 03 durable and Envirocron 04 ultra-durable coatings and DURANAR® 70-percent polyvinylidene difluoride (PVDF) coatings. For more information about PPG’s entire line of durable, environmentally-responsible powder coatings, visit www.ppgideascapes.com or call 1-888-PPG-IDEA (774-4332).

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.

 
Bringing innovation to the surface and Newlar are trademarks and Coraflon, Duranar and Envirocron are registered trademarks of PPG Industries Ohio, Inc.
 
 
 
Contact:
Sharon Bird
PPG Industrial Coatings
724-274-3845
sbird@ppg.com
www.ppgideascapes.com - See more at: http://www.ppg.com/en/newsroom/news/Pages/20130801A.aspx#sthash.hmrOfBgQ.dpuf
 
 
 
 
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PPG to reinstate CORAFLON brand name for FEVE architectural powder coatings

Name is more familiar to architects than NEWLAR brand name, which will be retired

PITTSBURGH, Aug. 1, 2013 – PPG Industries’ (NYSE: PPG) coil and extrusion coatings group announced that its line of fluoroethylene vinyl ether (FEVE)-based powder coatings will again be marketed under the CORAFLON® brand name, reversing a previous decision to sell them under the NEWLAR™ brand name that PPG acquired with the purchase of Spraylat Corp. last December.

Scott Moffatt, PPG director, marketing, coil and extrusion coatings, said the decision to revert to the Coraflon brand name for FEVE-based powder coatings was made to maintain consistency in the marketplace. “Architects and specifiers associate the Coraflon brand name with PPG, and it fits more comfortably into our branding hierarchy for other FEVE-based PPG coatings such as Coraflon ADS air-dry systems and Coraflon clear coats for the coil market,” he said. “Ultimately, we believe this is the best decision for our customers.”

Coraflon powder coatings are based on a proven FEVE resin system that has delivered superior performance in liquid architectural coatings for more than 30 years. As a powder formulation, Coraflon coatings provide the same broad color and gloss range as liquid FEVE coatings – along with better surface hardness and mar and abrasion resistance – in a solvent-free formulation that emits ultra-low volatile organic compounds (VOCs). Coraflon powder coatings meet American Architectural Manufacturers Association (AAMA) 2605 specifications.

Other PPG architectural powder coatings include ENVIROCRON® 03 durable and Envirocron 04 ultra-durable coatings and DURANAR® 70-percent polyvinylidene difluoride (PVDF) coatings. For more information about PPG’s entire line of durable, environmentally-responsible powder coatings, visit www.ppgideascapes.com or call 1-888-PPG-IDEA (774-4332).

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.

 
Bringing innovation to the surface and Newlar are trademarks and Coraflon, Duranar and Envirocron are registered trademarks of PPG Industries Ohio, Inc.
 
 
 
Contact:
Sharon Bird
PPG Industrial Coatings
724-274-3845
sbird@ppg.com
www.ppgideascapes.com
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Name is more familiar to architects than NEWLAR brand name, which will be retired

PITTSBURGH, Aug. 1, 2013 – PPG Industries’ (NYSE: PPG) coil and extrusion coatings group announced that its line of fluoroethylene vinyl ether (FEVE)-based powder coatings will again be marketed under the CORAFLON® brand name, reversing a previous decision to sell them under the NEWLAR™ brand name that PPG acquired with the purchase of Spraylat Corp. last December.

Scott Moffatt, PPG director, marketing, coil and extrusion coatings, said the decision to revert to the Coraflon brand name for FEVE-based powder coatings was made to maintain consistency in the marketplace. “Architects and specifiers associate the Coraflon brand name with PPG, and it fits more comfortably into our branding hierarchy for other FEVE-based PPG coatings such as Coraflon ADS air-dry systems and Coraflon clear coats for the coil market,” he said. “Ultimately, we believe this is the best decision for our customers.”

Coraflon powder coatings are based on a proven FEVE resin system that has delivered superior performance in liquid architectural coatings for more than 30 years. As a powder formulation, Coraflon coatings provide the same broad color and gloss range as liquid FEVE coatings – along with better surface hardness and mar and abrasion resistance – in a solvent-free formulation that emits ultra-low volatile organic compounds (VOCs). Coraflon powder coatings meet American Architectural Manufacturers Association (AAMA) 2605 specifications.

Other PPG architectural powder coatings include ENVIROCRON® 03 durable and Envirocron 04 ultra-durable coatings and DURANAR® 70-percent polyvinylidene difluoride (PVDF) coatings. For more information about PPG’s entire line of durable, environmentally-responsible powder coatings, visit www.ppgideascapes.com or call 1-888-PPG-IDEA (774-4332).

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.

 
Bringing innovation to the surface and Newlar are trademarks and Coraflon, Duranar and Envirocron are registered trademarks of PPG Industries Ohio, Inc.
 
 
 
Contact:
Sharon Bird
PPG Industrial Coatings
724-274-3845
sbird@ppg.com
www.ppgideascapes.com - See more at: http://www.ppg.com/en/newsroom/news/Pages/20130801A.aspx#sthash.hmrOfBgQ.dpuf
- See more at: http://www.ppg.com/en/newsroom/news/Pages/20130801A.aspx#sthash.hmrOfBgQ.dpuf

PPG Industries is shelving a new powder coating brand name that did not resonate with architects.

The Pittsburgh-based company's coil and extrusion coatings group announced late Thursday (Aug. 1) that its line of fluoroethylene vinyl ether (FEVE)-based powder coatings will again be marketed under the Coraflon brand name.

The decision reverses a previous plan to sell the coatings under the Newlar brand name, which PPG acquired with the 2012 purchase of Spraylat Corp., a privately owned industrial coatings company based in Pelham, NY.

PPG Building Renewal
PPG

Coraflon (formerly Newlar) powder coatings are part of PPG Industries' Building Renewal group.

That sale was announced in October and completed in December.

Maintaining Consistency

Scott Moffatt, PPG's marketing director for coil and extrusion coatings, said the decision to revert to the Coraflon name was made to maintain consistency in the marketplace.

“Architects and specifiers associate the Coraflon brand name with PPG, and it fits more comfortably into our branding hierarchy for other FEVE-based PPG coatings, such as Coraflon ADS air-dry systems and Coraflon clear coats for the coil market,” he said.

“Ultimately, we believe this is the best decision for our customers.”

About Coraflon

Coraflon powder coatings are based on a FEVE resin system that has been used in liquid architectural coatings for more than 30 years. According to PPG, Coraflon's powder formulations provide the same color and gloss range as liquid FEVE coatings in a solvent-free formulation that emits ultra-low volatile organic compounds (VOCs).

PPG says the powder formulation offers better surface hardness and mar and abrasion resistance than its liquid counterpart. Coraflon powder coatings meet American Architectural Manufacturers Association (AAMA) 2605 specifications.

Other PPG architectural powder coating brands include Environcron and Duranar.

   

Tagged categories: Acquisitions; Architects; Architectural coatings; Extrusions; Industrial powder coating; Marketing; Powder coatings; PPG

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