Expanding the Durable Color Envelope
presented by Mark Ryan, Shepherd Color
Wednesday, May 21, 2:30 PM - 3:00 PM
Hall of Mirrors
Session: Reflective Roof Coatings and Systems

High durability color is important to the architectural coatings industry, especially color achieved with the inorganic pigments that get used in finishes like Kynar. In this presentation will be described a new patented yellow that is highly chromatic and durable, advances in the orange color space, general advances in the durable color envelope, and new IR reflective pigments for better heat management and code compliance. Pigments are becoming more than just color, they are multi-functional.

Learning Objectives:

Be able to tell the difference between organic and inorganic pigments and their properties.

Learn about the distribution of the Sun’s energy in the UV, visible and near-infrared. Understand pigments interaction with the Sun’s three energy bands and the effect on heat build-up.

Learn that aesthetically pleasing colors are possible that are cool when advanced pigmentation is used.

Understand that high performance pigments can provide coloring options to pigments based on deprecated chemistries.


Speaker Bio:

Mark Ryan is the Marketing Manager for the Shepherd Color Co. which is based in Cincinnati, OH.

Mark has a bachelor’s degree in chemistry from Saint Louis University and an MBA from the University of Missouri at St. Louis. He started his career as a paint chemist and has been with Shepherd Color for 14 years in market and product development.