Durability + Design
About  |  Subscribe  |  Advertise  |  Connect 
Follow us on Twitter Like us on Facebook


Download our free ebook: Generic Architectural Coatings: Performance and Uses

D+D News

Main News Page

Behr Rolls Out Exterior Primer/Paint

Monday, June 3, 2013

More items for Coatings Technology

Comment | More

Behr has introduced an exterior paint "with primer qualities" that is designed to provide "exceptional" dirt and rain resistance and fade protection in residential applications.
Behr calls the new Marquee Exterior Paint & Primer its "most advanced paint and primer," with the ability to repel rain showers as early as 60 minutes after application.
Behr Marquee Exterior Paint & Primer

Behr calls Marquee Exterior Paint & Primer its "best exterior paint ever." It retails for about $46 per gallon.

The formulation is designed to deliver a tough, non-stick surface that helps resist dirt buildup and provides advanced UV protection and gloss protection "for longer-lasting, more lustrous color," according to Behr.
Weather Protection
Behr senior vice president Scott Richards says the coating withstands severe weather conditions and calls it "Behr's best exterior paint ever."
"As a topcoat, Behr Marquee paint’s 100 percent acrylic, less-than-50-VOC formula, provides excellent hide and delivers a durable, mildew-resistant finish," Richards says. "With its primer qualities, the product offers excellent adhesion to exterior surfaces along with the ability to block exterior stains."
The new line is available in flat, satin enamel, and semi-gloss enamel sheens in 64 colors and can be tinted to any color in Behr’s existing palette of 2,000 hues or custom color matched. Behr Marquee Exterior Paint & Primer is sold exclusively through The Home Depot stores and retails for $45.98 tp $48.98 per gallon.
More information: www.behr.com/marquee.
Editor's Note: This article was updated at 11:56 a.m. ET June 4, to correct the product purchase price. D+D News regrets the error.


Tagged categories: Acrylic; Behr Paint; Dirt resistance; Exterior coatings; Exterior painting; Outdoor weathering; Residential; VOC exempt

Comment from Ken Johnson, (6/3/2013, 3:25 PM)

Does this mean you do not have to prime and, if so, what is the recommended coating thickness and what can one expect as to service life?

Comment from Steve Seidman, (6/3/2013, 7:39 PM)

How do you get away with saying that it's a primer & paint? they are both different chemicals. I had a job where the customer painted a window sill with a primer/paint. Everytime her chair hit it it would chip. I removed the old paint & primed & painted, it hasen't chipped since.

Comment from BehrPro Professional Products and Services Group, (6/6/2013, 7:56 PM)

Hi Ken, thanks for your question. Yes, BEHR MARQUEE Exterior Paint and Primer is a dual paint and primer formula, which eliminates the need for application of a separate primer. Coating thickness varies based on whether the exterior satin enamel, exterior semi-gloss enamel or exterior flat is used; however, we recommend using one gallon for covering 250-400 square feet (depending on the application method and substrate porosity). As the service life is impacted by project-specific climate and weather conditions, we’re unable to specify a standard service life. However, BEHR MARQUEE Exterior Paint and Primer comes with a lifetime guarantee when users follow the recommended surface preparation and application. For more details about BEHR MARQUEE Exterior Paint and Primer please visit: http://www.behrpro.com/BehrPro/prohome#vgnextoid=09fa5af5c774e310VgnVCM100000176310acRCRD;channel=PROJECT_CENTER;view=13

Comment from BehrPro Professional Products and Services Group, (6/6/2013, 7:58 PM)

Hi Steve, we appreciate your question! The formulation in BEHR MARQUEE Exterior Paint and Primer is a combination of paint and primer technology that blocks stains, seals and protects uncoated and previously painted surfaces without the need for a separate primer. We recommend applying the product on clean, properly prepared coated and uncoated exterior surfaces.

Comment Join the Conversation:

Sign in to our community to add your comments.

PPG Protective and Marine Coatings Group
Industrial strength performance in ONE can.

Now get the durability and protection of two components in one can: Amercoat® ONE, PSX® ONE and Sigmadur ONE.

Atlas Material Testing Technology

Helping You Put Your Products To The Test

• Outdoor Accelerated
• Laboratory Testing
• Accelerated Weathering

www.atlas-mts.com atlas.info@ametek.com

Dumond Chemicals Inc.
Lead Encapsulating Compound

is a thick elastomeric coating that is made to be a long lasting barrier over lead-based paint. LEAD STOP® provides a protective barrier coat that seals and locks in lead that is contained in old lead-based paints on previously painted surfaces.

World of Concrete
World of Concrete 2016

NEW for 2016: The all-new precast area focuses on precast products, technologies and equipment including coring machines, pipe unloaders, precast forms, above/below ground precast, concrete pipe, manhole and septic tank equipment, and more!

Beautiful Wood, NO flames

Achieve a Class A flame spread rating on your fine wood products with a clear, varnish-quality, durable finish. PyroCide Clear by PyroTech

Keim Mineral Coatings
Translucent concrete stains for new and old concrete

Penetrating, translucent mineral silicate stains harmonize uneven concrete color and blend patches and repairs, without the "painted" look. Will never peel.

SSPC: The Society for Protective Coatings
SSPC 2016 Register Now!

SSPC2016 is earlier this year, don't forget to book your plane tickets and hotel. See you soon. For more information visit www.sspc2016.com

AGC Chemicals
FEVE Coating Simulates Dazzling Gold Leaf On Facade Restoration

LUMIFLON based coatings can last up to 30 years without fading, offering a low-maintenance solution that retains color and gloss and can be field-applied


Technology Publishing Co., 2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com

The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker


© Copyright 2012-2015, Technology Publishing Co., All rights reserved