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The West Inspires New Paint Colors

Thursday, May 9, 2013

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Kelly-Moore Paints Co. says its new ColorStudio Collection features more than 1,700 shades inspired by light, architecture, lifestyles and hues of the West.

The colors, in five palettes, reflect the latest trends for residential applications, the company says. The collection will be presented in stores with a Frank Lloyd Wright-inspired display.

Colors: Simple, Functional

“When creating the colors, we put extra emphasis on simplicity and functionality—these colors are ones you can actually use and select with confidence,” said Mary Lawlor, Kelly-Moore’s manager of color marketing.

Kelly-Moore Paints
Photos: Kelly-Moore Paints

The new color palettes feature 1,721 trending hues, the company says.

Kelly-Moore’s 1,721 new colors present “endless color combinations” for professional painting contractors and DIYers, the company adds.

Each color in the suite is formulated with zero-VOC colorants, said the San Carlos, CA-based paint maker.

5 New Palettes

The color system features five new palettes; descriptions provided by the company are below.

  • California Lifestyles Palette: The new palette of 140 harmonious colors represents classic California neighborhoods and the West. These interior and exterior colors inspired by California’s nature can encourage and motivate any painter to confidently select colors without guesswork. This is a natural living palette with a refined and rich sense of place.
  • First Impressions Off-White Palette: The palette, with 70 soft and subtle sheer whites, blends beautifully with other colors in the system. Inspired by the Western light, these colors are perfect for painters wanting to play it safe.
Kelly Moore Paint

The ColorStudio Collection was designed with painting contractors and DIYers in mind, the company says.

  • Accents Palette: A palette of 91 accent colors brings pop to any room. The edited palette will display 44 of the 91 colors at Kelly-Moore stores (others are available online or upon request). These deep, vibrant accent colors add excitement and infuse energy, yet are safe and traditional and work well for both interiors and exteriors.
  • Historic Lifestyles of the West Palette: The Historic Lifestyles of the West palette features 106 historically accurate and modern regional color adaptations that bring an authentic flavor to both modern and historical homes designed in six Western architectural styles spanning 110 years: Victorian, English Revival, Spanish Revival, Arts & Crafts, Jazz Age and Retro.
  • Inspired Living Cards: For those craving a new look, but bewildered about where to start, Lawlor has created seven Inspired Living mini-palettes. These idea cards are designer-vetted and feature suggested color combinations for the entire home, making it easy to select colors with confidence.

Color Naming Insights

The new colors were named with help of Kelly-Moore employee-owners, Lawlor said.

Each color—“Deagsy,” “Downtown Benny Brown” and “Cricket’s Cross,” to name a few—has its own story, the company says.

This is the first color system created under Lawlor’s leadership.

Wright-Inspired Display

The ColorStudio Collection will outfit each Kelly-Moore store with a wall of color inspired by the work of Frank Lloyd Wright, the company says.

Kelly Moore Display

The new collection's display was inspired by Frank Lloyd Wright's architecture.

The 12-foot-wide display is equipped with overhead lighting and is void of shadow lines. Each sample has its own card and is finished in a low sheen, making it easy to see while reflecting its true shade, Kelly-Moore says.

Kelly-Moore also rolled out an online selection tool for the collection and an architectural box with an album of colors and indexes for client presentations.

More information: www.colorstudiocollection.com.

   

Tagged categories: Aesthetics; Coatings manufacturers; Color; Color trends; Design; Interior design; Kelly-Moore; Painters; Trends

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