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For Sale: $25M Dreamhouse. Must Like Pink.

Friday, February 8, 2013

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Is there nothing Barbie cannot do? She designs homes, builds homes, and now she's taking on the recession-battered housing market.

Yes, the anatomically gifted Malibu, CA, native is putting her year-old Dreamhouse on the block—for a cool $25 million.

She's also in the market for new digs, advises creator Mattel.

"Fans worldwide are invited to 'Step into Barbie's World' as she searches for a new place to call home," the toymaker says of its multitalented icon, who turns 54 on March 9 (while still looking 24).

Realtor to the Stars

Barbie has officially put her coastal Dreamhouse on the market and is packing up the place, signaling the launch of a year-long global brand campaign, according to Mattel.

Architect Barbie Josh Altman

Can Barbie and her realtor, Josh Altman, bridge their differences in order to make the successful sale of a $25 million Dreamhouse in the battered California market?

But wait, there's more! Barbie—or someone on her behalf—has even hired Beverly Hills celebrity realtor Josh Altman to sell the three-story pink palace and help her find a new one.

Mattel did not explain how this part works, since Altman is a real person and Barbie, well, is not. But Altman is on board.

“Celebrity can add to the caché of a listing, but few homes also have such iconic status as Barbie’s Malibu Dreamhouse,” he said in a statement released by Mattel.

“I’ve been uniting people with their very own dream homes for years, and Malibu is considered one of the most desirable addresses in the world, making this one-of-a-kind property a realtor’s dream listing.”

Worldwide House-Hunting Tour

The toymaker is also très excited about the sale and Barbie's forthcoming, globe-trotting, year-long quest to find a new home.

“It wasn’t an easy decision for Barbie to put her Dreamhouse on the market, but this move marks an unprecedented opportunity for her fans to get an inside look at her dreamy home,” said Lori Pantel, vice president, global marketing for Barbie.

Barbie's Dreamhouse

There's an open kitchen, pink elevator, rooftop terrace, irrigation system, and operable shading devices. Cost? If you have to ask, you can't afford it.

“As the brand continues to evolve, we are focused on creating new experiences that allow girls to step into Barbie’s world in ways they never thought possible—igniting their imaginations and encouraging them to dream even bigger.”

Being Barbie, this will be no ordinary house-hunting expedition. "Barbie will embark on a worldwide scouting tour where she will enlist the help of a “Dream Team” of designers to provide her with advice and inspiration to make a decision on her new home," says Mattel.

What $25M Buys

Designed by two Harvard School of Design graduates, the "creatively scaled 8,500-square-foot Dreamhouse includes solar panels, a landscaped rooftop, bamboo flooring and locally sourced materials.

"There's a chef’s open kitchen, pink elevator, rooftop terrace, irrigation system, and operable shading devices. The "quintessential Malibu beach house" sits on three oceanfront acres.

Sellers may be put off by the one-bedroom, one-bathroom set-up, and the mansion has only three walls. On the other hand, that missing wall offers an unobstructed view of the ocean.

Says the listing: "The definition of Malibu beach living awaits in this totally glam, contemporary home where the sophistication of Hollywood style meets California casual chic all within steps to your 150 feet of private sandy beach."

Dreamhouses of Yore

The original Barbie Dreamhouse debuted in 1962, "providing girls with the backdrop to 'play house' with Barbie which brought to life Ruth Handler’s vision that Barbie allows girls to role-play real-life scenarios," according to Mattel

Each model reflects the architecture and design of its era—after all, who sets more trends than Barbie? "As a successful career woman and homeowner, the Barbie Dreamhouse is one of her most valuable assets," the toymaker says.

Questions and Answers

And while most home sellers can get away with a Sunday afternoon open house, not Barbie. No, she will "open the doors to her Dreamhouse with the first-ever, larger-than-life 'Barbie: The Dreamhouse Experience,' which will debut on two continents—Florida in the United States and Berlin, Germany, in March."

Still, many details of this production remain frustratingly under wraps, including:

  • How will Barbie communicate with her realtor?
  • Can Ken handle having Josh around all the time?
  • Will they fight over who has to carry the sofa?
  • Do U-Hauls come in pink?


Tagged categories: Architecture; Color; Design; Residential Construction

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