Durability + Design
 
About  |  Subscribe  |  Advertise  |  Connect 
Follow us on Twitter Like us on Facebook

 

Download our FREE e-book! Advances in Architectural Coatings Technology

D+D News

Main News Page


‘Way of Love’ Colors Nippon in Honor

Monday, December 24, 2012

More items for Maintenance + Renovation

Comment | More

A public service project to paint—and eventually build—schools in rural China and bring art education to those pupils has drawn a major corporate social responsibility honor for Nippon Paint.

Nippon Paint China's "Color, way of love" project took both the enterprise award of 2012's Most Influential Event of Corporate Social Responsibility (CSR) and the individual award of 2012's Most Influential Public Figure in Mass Communications at Asia's 2012 Summit Forum of CSR and PR (Public Relations).
 

Color, Way of Love
Photos: Nippon Paint China

The project aimed to paint 100 schools in rural China in three years. It topped that goal in the first year.

The "Color, way of love" project, which began in 2009, is dedicated to beautifying school campuses, improving teaching environments, and sparking children's imaginations.

DuPont is a partner in the project, Dow and other companies have also supported it.

New Schools, Free Paint

The program's original goal was to paint walls of 100 Project Hope schools in three years. Project Hope, run by the China Youth Development Foundation, aims to provide better educational environment for primary school children in remote rural areas in China.

Nippon's three-year goal was achieved in the first year, with 111 schools painted.

Today, Nippon Paint China has provided free painting supplies for 135 Hope Project Schools and has built 35 China Nippon Paint Hope Schools and 135 Nippon Paint China art classrooms, serving tens of thousands of children in all.

This year, the project focused on supporting art education by providing training for art teachers in China's rural areas.

Reaching Out

"Color, way of love" is just the latest project in Nippon Paint's social outreach efforts. The company says it has been active in supporting community programs since 2002. Its efforts have also supported orphanages and disaster areas.

Color Way of Love

The "Color, way of love" project has grown from painting schools to building them.

Ariel Wu, Nippon Paint China's director of PR and corporate branding, told a Chinese newspaper that the "Color, way of love" project had strengthened the bond between Nippon Paint China and its market. She said the project has become a "second brand" of the company.

The project has drawn participation from throughout China, fueled by bloggers and other online supporters contributing painting designs, ideas and volunteers, Wu told the newspaper. Groups and individuals interested in public service have an open invitation to join the project, and many artists have participated, reports say.

Wu called the project an open, constantly evolving platform for public service.

"Our method can be easily imitated, and we have always been very pleased to share our experiences with everyone," she said.

"This is an unparalleled public-service series, which has caused an industry-wide chain effect. It will continue to grow and to help children realize every possibility."

   

Tagged categories: Awards and honors; Color; Design; Dow Chemical Company; DuPont; Nippon Paint; Schools

Comment Join the Conversation:

Sign in to our community to add your comments.

Keim Mineral Coatings
Concrete Coatings penetrate, chemically bond and will never peel, blister or fade

Complete mineral silicate concrete repair and finish systems to solve concrete problems for decades long beauty and protection.


Dumond Chemicals Inc.
Watch Dog® Wipe Out
Porous Surface Graffiti Remover

is formulated to effectively and easily remove existing graffiti from porous/unpainted masonry surfaces 15-30 minutes without surface damage while being both safe for the applicator and friendly to the environment.


Lignomat USA Ltd.
A dependable Source for Moisture Meters

Lignomat manufactures pin, pinless and in-situ probe meters for concrete and other building materials. Call 800-227-2105 to find the best moisture measuring device for your application.


KTA-Tator, Inc. - Corporate Office
KTA Laboratory Services

Fully equipped lab to solve
the most challenging
coatings problems.
Contact:
Kevin Brown, 336-874-2651
Corporate:
1-800-245-6379 x208


Atlas Material Testing Technology

Helping You Put Your Products To The Test

• Outdoor Accelerated
Weathering
• Laboratory Testing
Services
• Accelerated Weathering
Instruments

www.atlas-mts.com atlas.info@ametek.com


AGC Chemicals
FEVE Resins Used On Joe DiMaggio Children’s Hospital Curtain Walls

Not only do LUMIFLON FEVE resin-based coatings provide added durability on metal-clad buildings, they are a leading product in the area of environmental sustainability.


Armorthane
Best Floor Coatings with Maximum Durability

Coat CONCRETE or WOOD flooring for wheel and foot traffic, chemical resistance, weather-proofing, indoors and outside. Variety of textures for beauty, resilience and safety.

 
 
 

Technology Publishing Co., 2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 

© Copyright 2012-2015, Technology Publishing Co., All rights reserved