Durability + Design

Building Performance and Aesthetics

A Product of Technology Publishing
JPCL/PaintSquare | D+D | Paint BidTracker

Subscribe to D+D Magazine
Download Free eBook on Polishing Concrete

Paint and Coatings Industry News

Main News Page


Valspar Aids Habitat, Extends Guarantee

Thursday, November 1, 2012

More items for Color + Design

Comment | More

Building upon a longtime relationship, Valspar Paints says it intends to gift $21 million in cash and paint donations to Habitat for Humanity through 2014.

In announcing its donation and as part of its committment to Habitat, the company also launched its Valspar Love Your Color Guarantee Project.

Virtually Painting Houses for Habitat

The interactive project invites fans to "virtually paint houses" through Valspar's Facebook page.

Valspar Love Your Color Guarantee Project
Valspar Paint / Facebook

The Valspar Love Your Color Guarantee Project invites Facebook users to "virtually paint houses" to show support for Habitat for Humanity.

For every home that's virtually painted between between Oct. 24 and Nov. 7, Valspar promises to donate $1 to Habitat, up to $50,000, with a minimum donation of $25,000.

Facebook users must "Like" Valspar and click the "color you love" button on the social media website to participate.

Color Assurance Program Extended

The company also extended its color assurance initiative, Love Your Color Guarantee, until Oct. 7, 2013.

Through this program, Valspar offers a free replacement color to anyone who does not "absolutely love" an initial color choice.

The guarantee applies to purchases of Valspar Signature Interior Paint at Lowe’s, and will be issued through a rebate for up to two gallons of a replacement Valspar paint color, the company says.

Additional details can be found at www.loveyourcolor.com.

Celebrity Ambassador

The company partnered with actor, model and former wrestler Stacy Keibler to make the latest Habitat committment announcements. Keibler will act as the Love Your Color Guarantee Project ambassador.

Stacy Keibler and Valspar
Valspar Paint / Facebook

Stacy Keibler partnered with Valspar and Habitat for Humanity for the Love Your Color Guarantee Project.

“I have worked with Habitat for Humanity in the past, and am proud to partner with them and Valspar Paint to support this important program that will help families in need of decent, affordable homes,” said Keibler.

“Last year alone, Habitat served more than 80,000 families, and through this project we can bring the strength of color and joy into the lives of many more.”

Past program ambassadors include actors Rob Lowe and Lea Michele.

History of Support

The Valspar Foundation and Habitat for Humanity International launched their national partnership in 2002, but Valspar said its support for Habitat began in the mid-1980s when it first provided paint and services to Habitat for Humanity Twin Cities in Minnesota.

Since 2002, the company has guaranteed paint for every Habitat house built, repaired or rehabilitated in the U.S.

“In these challenging economic times, Valspar and its employees are deeply committed to Habitat and its mission of providing simple, decent, affordable housing for families facing difficult circumstances,” said Gary E. Hendrickson, Valspar president and CEO.

 

   

Tagged categories: Color; Color matching; Color selection; Design; Habitat for Humanity; Interior design; Valspar

Comment Join the Conversation:

Sign in to our community to add your comments.

SSPC: The Society for Protective Coatings
http://www.sspc.org/

Join SSPC and Enhance
Your Career !


KTA-Tator, Inc. - Corporate Office
KTA Inspection Services

Determine Specification Compliance:
• Surface Preparation
• Moisture Content
• Paint Materials & Application
• Aesthetics
Contact:
Kevin Brown, 336-874-2651
Corporate:
1-800-245-6379 x208


Arroworthy
ArroWorthy's Handcrafted Professional Brushes

One Dip of paint with our handcrafted semi-oval Rembrandt brush, you'll see why ArroWorthy makes a professional brush of unrivaled quality and performance.


Concrete Decor
2014 Concrete Decor Show

Learn valuable techniques and see the latest decorative concrete products at the 2014 Concrete Decor Show in Fort Worth, Texas, Sept. 29-Oct. 3. Register now!


Westcoat
Bringing New Colors To Concrete Surfaces

Liven up your concrete surfaces with Westcoat's newest color choices. Introducing a myriad of Fast Stain, Liquid Dazzle, and Texture-Crete Interior colors.


VaproShield
We’re Pushing the Envelope

Forget the trade-offs on your next project, make your building envelope breathable and air tight. Use our innovative WRB and air barrier membranes.


Hanley Wood Exhibitions

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker JPCL Europe

 
EXPLORE D+D:      Interact   |   Blogs   |   Resources   |   Buying Guides   |   Webinars   |   White Papers   |   Classifieds
GET D+D:      Subscribe   |   Advertising Media Kit
KNOW D+D:      About D+D   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2010-2014, Technology Publishing, Co., All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com