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Class Act: Tintable Chalkboard Paint

Thursday, September 6, 2012

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With school back in session, Benjamin Moore “bids bye-bye to blackboard blahs” with a new chalkboard paint that is tintable in thousands of colors.

Benjamin Moore’s Chalkboard Paint (308) is a latex topcoat that can turn almost any interior surface into a chalkboard for artwork or messages, the company says.

 The paint transforms tabletops, toy chests and closet doors into canvases for art or communications.
The paint turns tabletops, toy chests and doors into canvases for art or communications.

“There’s no rulebook that says chalkboard paint is for walls only,” said senior interior designer Sonu Mathew, ASID, IIDA.

“Think about treating a toy chest, tabletop, or other piece of furniture, a closet door or cupboard façade. Any place where you want to see temporary art or a shared family communiqué is prime real estate for a coat of Benjamin Moore Chalkboard Paint.”

‘Enliven and Invigorate’

The paint is designed to be easy to apply, low odor, and fully washable. It dries in hours to an eggshell finish. The product is sold in quarts only, with a suggested retail price of $21.99.

 Chalkboard Paint can be tinted in more than 3,300 hues and applied in color combinations or patterns.
Chalkboard Paint can be tinted in more than 3,300 hues and applied in combinations or patterns.

The paint can be tinted with any of Benjamin Moore’s 3,300-plus hues, or users may take advantage of the company’s unlimited color matching. Mathew also suggests applying the paint in color combinations or patterns.

“We’ve just infused a lot more fun and imagination into a communications staple that, since the schoolroom slates of the 1800s, has remained almost unchanged,” she said. “Now, the opportunity to enliven and invigorate a space has exploded by dialing up the color options so extensively.”

More information: www.benjaminmoore.com.


Tagged categories: Benjamin Moore; Color; Decorative coatings; Design; Interior coatings; Latex; Topcoats

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