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Coating Companies Bring Art, Paint to China’s Youth

Friday, August 10, 2012

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Children in a remote Chinese primary school were recently inspired by color and art, thanks to a program initiated by two global coating companies.

 A child learns to paint as part of the “Color, Way of Love” program.

 Photos: Nippon Paint China

A child learns to paint as part of the “Color, Way of Love” program.

The “Color, Way of Love” program, officially launched in 2009 by Nippon Paint and DuPont, aims to inspire hope for children in poverty-stricken rural areas of China by painting schools and encouraging art education.

Volunteers Teach Art

The latest leap in the companies’ mission involved sending six volunteer college students to a school in Pingguo village in the Guangxi Zhuang Autonomous Region to teach art education.

The volunteer teachers were selected from hundreds of art school students who wanted to participate, Nippon Paint said.

The companies collaborated with the China Youth Development Foundation’s Project Hope for the three-day teaching event. Nippon Paint also provided the art supplies and specially designed textbooks.

A Success in Hope

At the outset of the “Color, Way of Love” program, the companies wanted to paint walls of 100 Project Hope schools in three years.

 The program seeks to inspire hope for children in poverty-stricken rural areas of China.
The program seeks to inspire hope for children in poverty-stricken rural areas of China.

By the end of 2011, they had more than achieved their goal, according to a report in China Daily. They painted 111 schools across the country, in 22 provinces, two municipalities and five autonomous regions to benefit more than 30,000 children and 1,000 teachers.

The companies have also helped to build art classrooms in the schools.

Ariel Wu, public relations director of Nippon Paint China and project leader, told the news outlet, “We painted not only Hope schools but also other schools which needed our help, such as schools for autistic children and the disabled.”

Nippon Paint has also played an active role in building and painting 12 new Project Hope schools throughout the country.

   

Tagged categories: Causes; Coatings manufacturers; Community service; DuPont; Nippon Paint

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