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Kelly-Moore’s ‘Next Generation’ Zero-VOC Colorants Enter the Market

Tuesday, May 1, 2012

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Kelly-Moore Paint Company Inc. (San Carlos, Calif.), announced the introduction of zero-VOC colorants, reported to maintain “excellent interior air quality during application without sacrificing performance.”

Kelly-Moore Paint Company

The transition from conventional universal colorants to the new colorants is complete in all of Kelly-Moore’s California and Nevada retail locations, the company says. The remaining locations will complete transition by this summer.

While zero-VOC colorants have been available previously, they often lacked in quality and performance; poor drying and greater water sensitivity, causing blushing and blistering, were among the drawbacks, the company said in announcing the transition.

The company says, however, that the new colorants “not only eliminate these issues, but exceed traditional colorants as well, offering higher strength, improved hiding, more fade resistance, and expanded color options, all without the additional solvents.”
“Kelly-Moore is committed to meeting top health and environmental concerns and California’s stringent regulations,” said Steve DeVoe, president, CEO and chairman of the board.

“Transitioning to zero-VOC colorants will keep the company at the forefront of environmental innovation and regulation in the paint industry.”
More information: www.kellymoore.com.


Tagged categories: Coatings manufacturers; Coatings technology; Colorants; Environmentally friendly; Kelly-Moore; Low-VOC; Raw materials; Regulations; VOC-free

Comment from Arnie Knipp, (5/2/2012, 7:58 PM)

Great job Kelly-Moore! You've timed this entry of your zero VOC colorant at a time when the KM technology has been perfected. This saves many problems for the contractor that can result from a premature entry into the marketplace.

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