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BASF Acrylic ‘Chroma Finish’ Reported to Deliver ‘Intense’ Colors

Monday, March 26, 2012

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BASF Corp.’s Wall Systems business introduced Chroma Finish, a 100% acrylic colorant for projects that require intense colors and high color retention.

 BASF Chroma Finish

 BASF Corp. Wall Systems

The proprietary formula is low in VOCs and contains no alkylphenol ethoxylates (APEOs), the company says.

The product “sets a new performance standard for high-chroma color used for exterior application,” said Kevin Canale, BASF national color lab manager for North America.

The chemistry is reported to provide long-term film flexibility and crack resistance. Although localized conditions can greatly affect color permanence, the company says it offers a six-year warranty against excessive fade.

More information: www.wallsystems.basf.com.

   

Tagged categories: BASF; Coating chemistry; Color trends; Colorants; Exterior coatings; Raw materials

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