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OFF THE WALL: Hard Sell? Faux-Concrete Wallpaper Labors to Build Following

Thursday, October 20, 2011

More items for Decorative Finishes

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Designers use wallcoverings in a variety of colors, patterns and prints and for some, the interior design may not be complete without a little urban grit.

 Concrete Wall

 Concrete Wall

 Concrete wallpaper installed in a retail store in Sandnes, Norway.

Enter the concept of “faux concrete” wallpaper and a company behind the idea, Concrete Wall of Norway.

The product may be an option for those looking for a little more concrete in their lives, according to a recent entry in the Dornob Blog, which suggests the option of wallpaper that looks like concrete panels, masonry, and other concrete patterns and finishes.

Some of the designs appear as though they may need a little concrete restoration and maintenance. But then, that may be part of this artistic interpretation of realism.

The recent Dornob blog post about the concept explores the work of Tom Haga, a photographer based in Stavanger, Norway, and Concrete Wall’s concrete wallpaper collection.

The Concrete Wall website indicates that the wallpaper is based on photographs of “raw and refined concrete walls, raw cinder-block walls and even graffiti” in locations across Norway.

The imagery used in the wallpaper is based on high-resolution photography and custom manipulation, the Concrete Wall website says. No pattern is ever repeated, and depending on personal wishes, the company can make the wallpaper lighter or darker, or even add a specific color cast.

The collection is described as a high-quality nonwoven vinyl wallpaper that is coated, and can be installed with standard tools and adhesives.

 Concrete Wall

 Concrete Wall

 Concrete Wall’s design displayed at the 2011 Stockholm Furniture Fair.

The Dornob Blog asks whether these wallpapers are “dull walls or decorative finishes?”

“Whether ‘concrete wallpaper’ becomes cool or kitsch, only time (and perhaps copious graffiti) will tell,” the blog entry concludes.

Dornob says it features “creative contemporary domestic designs, from unique home architecture to custom interior, furniture and DIY design ideas.”


Tagged categories: Concrete coatings and treatments; Design; Interior design; Wallcovering

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