Diamond Vogel (Orange City, Iowa) is billing its new Ascend Interior/Exterior Alkyd Enamel as the “elusive solution” to market demand for low-VOC alkyd paints that deliver the application and drying properties associated with conventional alkyds.
At 50 grams per liter, the product’s VOC content meets the most stringent VOC restrictions, and the company says it has come up with a formula that also provides the “accustomed look, feel and handling” of traditional alkyd-based coatings.
“We used the same evaluation requirements for Ascend as we’ve used for years for our alkyd coatings," said Perry Foreman, the company’s trade product foreman. “Ascend will feel the same as the alkyd you used 20 years ago,” he said.
The formula is based on a conventional alkyd resin system, but incorporates a new technology to reduce VOC content, the company says.
Doug Vogel, vice president of grade marketing, said the company focused on how the product applied, flowed, leveled, and dried. “We wanted it to be the best alkyd you’ve used,” he said.
The product is recommended for use on interior and exterior substrates, including metal, wood and gypsum-board surfaces. The versatility of interior and exterior application also makes the product a good choice for entry doors, trim, cabinets, and molding, eliminating the need for multiple products, the company says.
The product is offered in semigloss and gloss versions, and in the company’s broad color range.
More information: www.diamondvogel.com.