Durability + Design

Building Performance and Aesthetics

A Product of Technology Publishing
JPCL/PaintSquare | D+D | Paint BidTracker

Subscribe to D+D Magazine

Paint and Coatings Industry News

Main News Page


Old Masters Says New Website is 'Sure to Spark Imaginations'

Thursday, June 30, 2011

More items for Coatings Technology

Comment | More

Old Masters (Orange City, Iowa) announced the launch of a new website (www.myoldmasters.com) following a year-long program of research and design that has produced a “colorful, interactive” site “sure to spark imaginations,” the company says.

The website offers customers and dealers “a virtual playground of detailed product knowledge, color and design inspirations, comprehensive how-to instructions,” and more, the company adds.

“With the launch of our new website, we hope to provide customers and dealers 24-hour access to the tools and knowledge they need,” said Ashley Saras, Old Masters marketing manager. 

Comprehensive product information includes in-depth instructions, relevant technical documents, related products, and a “Learn More” section that offers tips and tricks. A separate “Learn” section offers a variety of videos and how-to booklets covering a range of topics, from surface prep to staining fiberglass doors.

Old Masters

The site’s “Color Compass” focuses on each of the 21 stain colors, and “Why We Love It" gives a descriptive color story for each shade. The “Species” section shows stain colors on a variety of wood types and fiberglass. 

Other features include the “Inspiration Gallery,” a store locator and a library of Technical Resources. 

The company, a maker of craftsman-quality stains and finishes, says the new website is the culmination of a recent program to modernize its brand image with revamped product labels, brochures and literature, and point-of-sale materials.

   

Tagged categories: Online tools; Website; Wood coatings; Wood stains

Comment Join the Conversation:

Sign in to our community to add your comments.

 Allied Construction Technologies, Inc.
No Jackhammers Required.

AC•Tech’s OBS™ treatment rescues old oily, contaminated concrete slabs and allows new coatings or flooring to be installed with confidence. 10-year warranty.


H&C Decorative Concrete Products
A comprehensive line for all your decorative concrete needs.

H&C® is committed to beautiful concrete protection and offers a variety of treatments and unlimited color possibilities.


Shield Industries, Inc
FireGuard® E-84 Intumescent Coating - Shield Industries, Inc

Trust the certified protection of the industry’s most innovative intumescent coating FireGuard® E-84 to provide you with the 1 and 2 hour fire ratings you need.


Arroworthy
ArroWorthy's Handcrafted Professional Brushes

One Dip of paint with our handcrafted semi-oval Rembrandt brush, you'll see why ArroWorthy makes a professional brush of unrivaled quality and performance.


Westcoat
Bringing New Colors To Concrete Surfaces

Liven up your concrete surfaces with Westcoat's newest color choices. Introducing a myriad of Fast Stain, Liquid Dazzle, and Texture-Crete Interior colors.


Armakleen Company, The
No Ordinary Soda

ARMEX® baking soda-based abrasives from the makers of ARM & HAMMER® products offers over 12 formulas specially engineered for your application and your budget.


DuPont Building Innovations
DuPont™ Tyvek® Fluid Applied WB System

The DuPont™ Tyvek® Fluid Applied System was put to the test at the Ronald McDonald House®. Click to see the results.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker JPCL Europe

 
EXPLORE D+D:      Interact   |   Blogs   |   Resources   |   Buying Guides   |   Webinars   |   White Papers   |   Classifieds
GET D+D:      Subscribe   |   Advertising Media Kit
KNOW D+D:      About D+D   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2010-2014, Technology Publishing, Co., All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com