Old Masters (Orange City, Iowa) announced the launch of a new website (www.myoldmasters.com) following a year-long program of research and design that has produced a “colorful, interactive” site “sure to spark imaginations,” the company says.
The website offers customers and dealers “a virtual playground of detailed product knowledge, color and design inspirations, comprehensive how-to instructions,” and more, the company adds.
“With the launch of our new website, we hope to provide customers and dealers 24-hour access to the tools and knowledge they need,” said Ashley Saras, Old Masters marketing manager.
Comprehensive product information includes in-depth instructions, relevant technical documents, related products, and a “Learn More” section that offers tips and tricks. A separate “Learn” section offers a variety of videos and how-to booklets covering a range of topics, from surface prep to staining fiberglass doors.
The site’s “Color Compass” focuses on each of the 21 stain colors, and “Why We Love It" gives a descriptive color story for each shade. The “Species” section shows stain colors on a variety of wood types and fiberglass.
Other features include the “Inspiration Gallery,” a store locator and a library of Technical Resources.
The company, a maker of craftsman-quality stains and finishes, says the new website is the culmination of a recent program to modernize its brand image with revamped product labels, brochures and literature, and point-of-sale materials.