Ace Paint (Oak Brook, Ill.), a division of Ace Hardware Corp.,introduced a 100% acrylic, low-VOC, combination paint-and-primer product.
The product will be available in matte flat, flat, eggshell, satin, semigloss, and high-gloss enamel finishes.
The company calls the line “Clark + Kensington” to commemorate Ace’s first retail location on Chicago’s Clark Street and the site of its worldwide headquarters. The company says its “first-ever” paint and primer combination symbolizes Ace retailers of the past and present.
The product will be manufactured in the company’s two manufacturing facilities in the Chicago suburbs of Matteson and Chicago Heights.
“The Clark + Kensington paint and primer in one truly reinforces our core brand message of helping people maintain their homes while saving them time,” said Mary Rice, a 20-year paint-industry veteran who was named president and general manager of the company’s paint division last year.
More information: www.acehardware.com.