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Powerful Impact: Apple’s ‘Spaceship’ Design for New HQ Fuels Global Buzz

Thursday, June 9, 2011

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Apple Inc., the technology titan that has given us the iPhone, iPad, iPod and other cutting-edge tools and toys, is ready to spring another surprise on an unsuspecting world:

The headquarters building that looks like a spaceship.

That appears to be the dominant impression making the media rounds in the wake of the unveiling of preliminary design plans in Apple’s hometown of Cupertino, Calif.

“Apple Unveils Plans for New ‘Spaceship’ HQ,” exclaimed Slate magazine.

“The Apple has landed: Steve Jobs’ plans for futuristic new campus,” trumpeted the headline in a blog posted on The Guardian’s website. 

Apple’s spaceship will become Valley icon,” predicted a column in The Wall Street Journal’s MarketWatch online news vehicle.

Causing all this stir is Apple’s ostensibly human (as in not extra-terrestrial) chief executive Steve Jobs, who showed up at a Cupertino City Council meeting to provide a look at the company’s vision for a new headquarters building.

City of Cupertino

A video grab from Steve Jobs’ presentation to the Cupertino, Calif., City Council.

The plans are “far from ordinary,” Slate observed, with the appearance of a “landed spaceship,” big enough to house 12,000 people, boasting its own power grid, a sprawling cafeteria, and enclosing a 150-acre landscaped interior courtyard.

A video of Jobs’ presentation on the design can be viewed here.

The San Jose Mercury News, based just up the road from Apple’s Silicon Valley neighborhood, reported that Apple has hired London-based architectural powerhouse Norman Foster and Partners for the design of a groundbreaking structure that Jobs says could be “the best office building in the world.”

   

Tagged categories: Architecture

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