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Survey: Weakness Persists in Remodeling Market

Wednesday, August 4, 2010

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The remodeling market weakened during the second quarter, according to the National Association of Home Builders' (NAHB) Remodeling Market Index (RMI).

The RMI, combining current and future market indicators, fell to 40.7 from 43.8 in the first quarter, as current market conditions slid to 42.6 from 44.5 in the previous quarter. Future indicators of remodeling business declined to 38.9 from 43.1 in the last quarter.

The NAHB said the RMI measures market demand for current and future residential remodeling projects based on remodelers' perceptions and indicators of future activity like calls for bids. Any number below 50 indicates that more remodelers say market conditions are getting worse than report improving conditions.

The RMI has been running below 50 since the final quarter of 2005.

“Remodelers are suffering from weak consumer confidence and constricted credit lines,” said NAHB Remodelers Chairman Donna Shirey, a remodeler from Issaquah, Wash. “Homeowners are delaying remodeling projects because of economic uncertainty.”

The current conditions indices for the remodeling market worsened in two regions: the Northeast, with 41.4 (from 46.6 in the first quarter), and the South, at 42.4 (from 44.1). Current remodeling indices, however, improved in the Midwest, at 44.7 (from 43.8), and the West, at 42.0 (from 34.8). Major additions fell to 44.2 (from 48.0), as did minor additions, to 45.8 (from 47.3). Maintenance and repair indicators showed a lesser decline, from 37.3 to 36.6.

All the indices for future remodeling business declined. Calls for bids dropped to 46.2 (from 49.4). Work committed for the next three months slumped to 27.9 (from 29.9). The backlog of remodeling jobs dipped to 37.7 (from 44.8), and appointments for proposals slid to 43.7 (from 48.1).

Despite the less-than-upbeat outlook for near-term prospects, NAHB Chief Economist David Crowe said the market is expected to show improvement by the end of the year.

“While remodelers are continuing to struggle, we expect the rest of 2010 to be a period of stabilization for remodeling, with the first stages of recovery emerging by the end of the year, followed by a more robust recovery beginning early next year,” Crowe said. “For now, professional remodelers are taking on smaller projects and working to find consumers willing to spend money despite the economic uncertainty.”

Responding to additional special questions in the RMI survey, remodelers also reported on the changing composition of remodeling projects. Sixty-one percent said bathroom remodeling was one of their most common projects during the first half of 2010. Kitchen remodeling came next with 52%. In previous years, kitchen remodeling was reported as the most common activity by more than 70% of remodeler respondents.

In general, comparisons to historical data show that larger remodeling projects (such as room additions, whole-house remodeling, bathroom additions, and second-story additions) have been on the decline for several years. Smaller remodeling jobs (such as window and door replacements) have remained relatively steady, or, in the case of handyman services, actually increased. For example, only 29% of remodelers reported that room additions were a common activity in 2010, compared to 70% in 2004. Conversely, none of the professional remodelers responding to the survey reported that it was common for their companies to perform handyman services in 2004, while 33% of remodelers were regularly providing handyman work in the first half of 2010.

More information: www.nahb.org/remodel.

   

Tagged categories: Housing; Industry surveys; Market research; Marketing; National Association of Home Builders (NAHB); Trends

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