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The Sherwin-Williams Company says its colormix 2011 color collection celebrates individualism—a trend toward not being trendy at all—in 39 colors grouped into four palettes.
“Whether it’s a love of antique maps, a fascination with 3D animation or a collection of batik-patterned dresses, design professionals can help their clients embrace their passions and use them to navigate a project’s decorating direction,” the company said in issuing the collection recently.
“We’ve seen reactions to the economy move from panic to acceptance, if not appreciation, because people are finding they have the opportunity to be true to themselves,” Jackie Jordan, director of color marketing for Sherwin-Williams, said in introducing the collection. “Status is no longer about consumption, it is about personal identity, and colormix 2011 evokes that sense of uniqueness.”
The colormix 2011 colors are grouped into palettes titled Purely Refined, Bold Invention, Restless Nomad, and Gentle Medley.
The Purely Refined palette is described as “an elegant take on timeless hues in which every perceived imperfection serves a purpose.” Pared-down blues, lilacs, greens and grays interweave with understated neutrals to give this palette life, Sherwin-Williams says.
The Bold Invention palette “encourages taking a chance with the colors of the streets by looking to anything from graffiti art to 3D animation for inspiration,” the company says. “Vivid greens and a range of intense turquoises and blues dominate the palette, while a pop of hot red and unexpected neutrals balance it out. Bright as the neon signs that light up city nightlife, this palette’s high-energy colors beckon an invitation into interior designs.”
Jordan says colors inspired by Latin America are represented in the palette, “prompted by the carnivale spirit of Rio de Janeiro, host of the 2016 Summer Olympics.”
The Restless Nomad palette is said to reflect a palette “that lets the wanderer bring an appetite for adventure into a space,” the company says, with colors that “wander from dusky darks, to hot vibrant pinks and reds, to earthy food-influenced hues that evoke eggplant and cabbage.
Gentle Medley is described as being inspired by an eclectic mix of maps, vintage florals, and butterfly, dragonfly and leaf motifs. “Earthy neutral tans combined with freshwater blue, mint green, copper and chartreuse pastels give a space an airy, yet grounded quality. These colors are accented with safari greens and browns for depth.”
“Hard times call for soft colors,” Jordan said. “People are romantic about the simpler times of youth and its refreshing honesty. Because of it, we are seeing a draw toward hues that are nostalgic, such as the colors of tinted photography and faded maps.”
Color resources
Sherwin-Williams said designers can match colors for projects with its newly enhanced ColorSnap® mobile phone application. Available for download at swcolorsnap.com, the free color-matching app allows users to quickly and easily match the hues found in their environments with more than 1,500 colors.
The company says users can browse images or snap a new photo, scroll around to locate the exact hue to match, and ColorSnap will display the closest Sherwin-Williams color and coordinating palette. Users can also view the entire Sherwin-Williams color collection; adjust shades; get RGB values and light-reflectance number values; and capture hues in “My Saved Colors” for future reference.
The company also recently enhanced its interactive Color Visualizer tool, which offers designers and their clients the option to upload their own interior or exterior images and to discover and experiment with hundreds of color options for a space.
More information: www.sherwin-williams.com.
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