Durability + Design
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site



Paint BidTracker

D+D News

Main News Page

LEGO to Launch Sugar Cane Bricks

Friday, March 9, 2018

More items for Good Technical Practice

Comment | More

Toy manufacturer LEGO recently announced that production of a new line of botanical-themed building bricks has begun, and in addition to emulating the likeness of plants, the toy blocks are being made from plant-based plastic.

The new line, which includes LEGO bricks in the shape of leaves, bushes and trees, is made of soft, durable and flexible polyethylene plastic created from ethanol produced from sugar cane.

Green and Growing

According to LEGO, the new line is “technically identical” in comparison with LEGO's conventional plastic. The elements have also reportedly been tested to make sure that the plant-based plastic meets the necessary quality and standards that have been established by the company.

LEGO Group

Toy manufacturer LEGO recently announced that production of a new line of botanical-themed building bricks has begun, and emulating the renewable nature of their plant cousins, the toy blocks are made from plant-based plastic.

Polyethylene elements account for 1 to 2 percent of the plastic produced by LEGO Group, the company noted. The sugarcane is also sourced sustainably, under guidance from the Bioplastic Feedstock Alliance whille also being certified by the Bonsucro Chain of Custody standard.

“Children and parents will not notice any difference in the quality or appearance of the new elements, because plant-based polyethylene has the same properties as conventional polyethylene,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.

The move toward plant-based plastics is part of LEGO Group’s initiative to move to all bioplastic production by 2030.

“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials,” said Brooks. “We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year.”

The company has also partnered with the World Wildlife Fund to build demand for sustainably sourced plastic, as well as reduce CO2 emissions.


Tagged categories: Color + Design; Design; Nontoxic Design; Renewable raw materials

Comment Join the Conversation:

Sign in to our community to add your comments.

Novatek Corporation
Novatek Portable Air Filtration Systems
Air Scrubbers/Negative Air machines for restoration, abatement, dust & odor control, hazardous contaminant removal from job sites to clean rooms and hospitals. Portable, affordable!

Shield Industries, Inc
FireGuard® E-84 Intumescent Coating - Shield Industries, Inc
Trust the certified protection of the industry’s most innovative intumescent coating FireGuard® E-84 to provide you with the 1 and 2 hour fire ratings you need.

Garland Company
Architectural Wall Coating Damproofs and Beautifies
Tuff-Coat™ multi-functional coating bridges hairline cracks, hides stains and discoloration, and reduces wall temperature, increasing the wall's life cycle.

Atlas Material Testing Technology
Helping You Put Your Products To The Test
  • Outdoor Accelerated Weathering
  • Laboratory Testing Services
  • Accelerated Weathering Instruments

  • www.atlas-mts.com

Dow Coating Materials
Need smooth, durable and appealing coatings?
Dow Corning® 52 Additive improves abrasion resistance & slip in:
• Waterborne paints, inks &
• Wood coatings
• OPVs
• Exterior & interior paints
Samples available.

PPG Paints
This high-hiding, low-VOC, low-odor paint enables a space to be painted while occupied and delivers the durable product performance professionals require.

Digital Facilities Corporation
Manage Paving and Hard Scape Inventories with
FM-Pro™ is designed with a comprehensive paving asset area module to inventory and manage paving and hardscape areas, including system details, and is suited for building owners, paving service providers, consultants, and product suppliers.

Keim Mineral Coatings
Mineral Silicate Paints + Stains Fuse to Concrete
• Forms permanent chemical bonds
• Becomes part of the concrete
• Will never peel
• Looks completely natural

EMME Controls
EMME (Energy Management Made Easy)
• Achieve a zone in every room for 1/2 the cost
• Save up to 40% in energy consumption
• Works in any size building
• Can be installed in as little as a few days without remodeling
• Comfort results guaranteed in writing


Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com

The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker


© Copyright 2012-2018, Technology Publishing Co., All rights reserved