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Clariant to Make Changes to Color Forecasts

Friday, December 1, 2017

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Users of Clariant’s annual ColorForward platform are in for a few changes this year, the Swiss specialty chemicals firm says.

According to the company, it is making a few changes to its color forecasting tool and those changes will be seen in the upcoming installment that is slated for January.


Users of Clariant’s annual ColorForward platform are in for a few changes this year, the Swiss specialty chemicals firm says.

"The 2019 edition of ColorForward will be the 13th we have published," notes Maurizio Torchio, Global Head of ColorWorks, Clariant's global network of color design and technology centers.

"When we began this mission to help our customers better understand the link between global trends, consumer preferences and colors, it was the first of its kind in the plastics industry. Since then several other companies have begun to copy our concept. That's one of the reasons we decided to update the package. We also want to ramp up the 'wow' factor."

What's Changing?

In years past, the platform was published in three different versions: classic, for consumer products and packaging; interiors, for fiber and textiles; and automotive.

"What has become very evident recently is that, even though they make use of plastics and polymers in different applications, there is not much distinction in how these different markets look at trends and color," explains Torchio. "They are very open to ideas that transcend specific industries and applications

Because of that insight, the package will now only have one version with elements from all three, tailoring to various markets in one place.

The physical kit will include a smaller box of color plaques that can be used by itself when required. Overall, the package will be 20 percent smaller in volume, making it more portable and easier to use, the company says.

At the same time, though, the platform will now get new subcategories: society, trends, and aesthetic.

"ColorForward helps us gain a better understanding of how consumer emotions are shaped by the complex world around them and how those emotions influence their preferences and the choices they make in day-to-day life,” Torchio said.

“That understanding, in turn, helps designers and brand owners harness the power of color and other visual cues to help their products stand out in the marketplace. This is what has made ColorForward so successful and why the new design for 2019 will be even more valuable."


Tagged categories: Clariant; Color; Color forecasts; Color guides; Color trends

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