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Dunn-Edwards Releases 2018 Color of the Year

Wednesday, October 4, 2017

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Paint company Dunn-Edwards (Los Angeles) released its Color of the Year for 2018 on Monday (Oct. 3), adding that a portion of the hue’s sales will go to support artists and community mural projects.

The company announced that “The Green Hour,” was dubbed Color of the Year for the diverse range of emotions that the dark, grayed blue-green evokes.

Dunn-Edwards

The company announced that “The Green Hour,” was dubbed Color of the Year for the diverse range of emotions that the dark, grayed blue-green evokes.

“This stunning color has dual personalities of being moody, dramatic and intense, while still grounding and tranquil, acting as a neutral,” said Sara McLean, color expert and stylist for Dunn-Edwards. “It is dreamlike, mysterious, rich and cozy.”

McLean added that variations of the color kept popping up in research—in everything from fashion to street culture.

The name is a nod to the 1800s Parisian practice of drinking absinthe in the evening, specifically the hour of 5 p.m., which was referred to as l’heure verte—or, The Green Hour.

The company says that the green tint can be paired with both a bold palette and a neutral palette, depending on the intended mood of the space.

“The Green Hour is very versatile, pairing well with other moody deep colors, like blackened red, peacock blue, brown, purple and black,” McLean said. “These rich colors are very popular and continue to trend.”

The company says that the green tint can be paired with both a bold palette and a neutral palette, depending on the intended mood of the space.

The COY announcement also added that 10 percent of sales of painted tinted in The Green Hour will go to Beautify Earth, a non-profit organization devoted to putting an end to blighted walls and communities by empowering artists and encouraging social responsibility.

Dunn-Edwards says it will provide paint for a series of Beautify Earth projects in multiple cities throughout the year.

   

Tagged categories: Color; Color + Design; Color forecasts; Color trends; Dunn-Edwards

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