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Behr Announces 2018 Color of the Year

Monday, August 14, 2017

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Behr Paint's (Santa Ana, California) first ever Color of the Year is a reprieve from the unceasing world of plugged-in living, according to the company.

In The Moment—a calming combination of blue, green and gray—was designed with mindfulness and the desire to disconnect in mind, the company says.

The coating can be used as a primary choice for a room, or act in conjunction with one (or a number) of the other colors in Behr’s 2018 Color Trends palette.

Images: Behr

In The Moment—a calming combination of blue, green and gray—was designed with mindfulness and the desire to disconnect in mind.

“In The Moment crosses multiple design styles—global, coastal, modern—and pairs well with other subdued colors to create harmony for interiors or exteriors,” said Erika Woelfel, vice president of color and creative services at Behr.

The Color of the Year was announced along with Behr’s Color Trends palette, which, the company said, focused on the definition of “home.”

To accompany the cool, calming nature of In The Moment, Behr also released a palette that can either complement or contrast.

The more comfortable, easygoing hues include Kombucha, Wabi Sabi and Soul Search, the company said. For those looking to make a statement, selecting from Life Is Good, Wide Sky or Constellation Blue is a better option. Graylac and Quiet Time are more neutral, dark tones, whereas Equilibrium and Soft Focus or Off The Grid provide for a calming contrast. Civara and Nocturne Shade can be used for small pops of color, or in transition spaces.

Behr Pop-Up Display

For the 2018 announcement of the Color of the Year, along with the Color Trends palette, Behr set up the Pop-Up Trend Home, on Aug. 9, in New York's Grand Central Terminal.

In the temporary installation, visitors could discuss DIY projects with Behr color experts, as well as engage with the company’s colors through virtual reality headsets.

In the temporary installation, visitors could discuss DIY projects with Behr color experts, as well as engage with the company’s colors through virtual reality headsets.

"We know color and design decisions can be overwhelming. That's why we're celebrating the release of our 2018 Color of the Year with a completely different approach," said Jodi Allen, chief marketing officer at Behr, in a statement. "We're introducing this unique color experience to New Yorkers mid-commute to show how the intentional use of fresh, tranquil color in the home can serve as an antidote to a stressful day and turn any space into your personal sanctuary."  

For more information, visit behr.com.

   

Tagged categories: Aesthetics; Behr Paint; Color; Color + Design; Color forecasts

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