Durability + Design
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

Advertisement

Durability + Design (D+D)


D+D News

Main News Page


Valspar Releases Regional Exterior Paint Line

Wednesday, June 14, 2017

More items for Coatings Technology

Comment | More

Valspar has rolled out what the company calls a “first-of-its-kind” line of regional exterior paints.

In three formulations, the Valspar Reserve Extreme Weather Paint + Primer line aims to provide long-lasting exterior protection against the elements. Split up into different regional paints—SunStopper Technology, RainRelief Technology and SeasonFlex Technology—the collection aims to be able to protect the building’s exterior, regardless of climate.

Images: Valspar

In three formulations, the Valspar Reserve Extreme Weather Paint + Primer line aims to provide long-lasting exterior protection against the elements. Split up into different regional paints—SunStopper Technology, RainRelief Technology and SeasonFlex Technology—the collection aims to be able to protect the building’s exterior, regardless of climate.

“This update to the Valspar Reserve line represents an unprecedented category innovation,” said Heidi Petz, vice president of marketing for Valspar. “We pursued its development after Consumer Insights found that homeowners were looking for a durable paint to address their area’s unique weather conditions, and further research helped us to define three distinct weather zones comprising the nation.

“We are proud to provide such a high degree of customized solutions and are continually investing in formulations that raise the bar and set new standards for helping consumers achieve the best possible results, every step of the way.”

All of the paints retain what the Reserve line already had to offer, the company says, referring to its One-Coat Protection, HydroChroma Technology and wide color selection. In addition, though, each paint has some special characteristics based on the region.

Each paint has some special characteristics based on the region. As this map denotes, the RainRelief Technology is recommended for the regions shaded in blue, the SunStopper Technology for the region in orange and the SeasonFlex Technology for the region in black.

  • The SunStopper Technology has what the company calls “sunscreen for homes.” The one-coat protection, combined with a unique formula, act to block color-fading UV rays and sun damage, as well as work to prevent peeling, cracking and chalking. The paint is aimed for the southwestern region of the United States, such as New Mexico, Arizona, Nevada, southern California and Texas.
  • The RainRelief Technology is aimed at regions that experience frequent rain and humidity. The company says this paint has a long-lasting, mildew-resistant finish that locks out moisture “for a storm-tight seal and creates a thick flexible barrier that bridges hairline cracks and defies peeling for enhanced longevity.” Regions that the company says would benefit from this paint are parts of the northwest and the southeast, including not only Washington and Oregon, but Florida, Georgia and the surrounding states as well.
  • The SeasonFlex Technology is designed for the entire spectrum, the company says, accumulating both the mold and mildew protection and the peeling and fading resistance of the other two paints in the line. This paint is aimed at the regions that see all seasons and dramatic temperature and climate changes, mainly the Midwest and Northeast.

All paints in the line are 100 percent acrylic latex, low odor and low VOC. The SunStopper Technology also features exceptional washability, the company says, while the RainRelief can be applied in low temperatures, and the SeasonFlex accommodates both.

The line is recommended to be used on prepared exterior wood and metal siding, fiber cement board, vinyl, primed metal, brick, cement, cinder block and stucco, among others.

For more information, visit valsparpaint.com.

   

Tagged categories: Exterior coatings; Exterior painting; Paint; Paint Exposures; Valspar; Weathering

Comment from Trevor Neale, (6/14/2017, 8:09 AM)

Brilliant idea ! .International companies formulate to conditions in their global geographic areas so why not N America where there are such varied exterior climate conditions.


Comment from Tom Schwerdt, (6/21/2017, 12:22 PM)

I live on the dividing line between "Southwest" and "Southeast" in Texas on that map, so it would make more sense for me to get SeasonFlex, which apparently won't be available here...


Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
LATICRETE International, Inc.
 
SPARTACOTE Flex PURE Clinical Plus Coatings
 
Equipped with antimicrobial technology, fast-cure systems and high-traction features. Ideal for demanding environments. Customizable colors and textures.
 

 
PPG Paints
 
NEW FORMULA! PPG PAINTS™ SEAL GRIP® PRIMER
 
PPG Paints Seal Grip Interior/Exterior Acrylic Universal Primer/Sealer has been reformulated to meet your toughest interior and exterior primer requirements.
VIEW PRODUCT
 

 
RCI, Inc.
 
RCI Building Envelope Technology Symposium
 
November 13-14, 2017 | Orlando, Florida | Learn valuable design and repair insights from 20 leading design experts. RCI, Inc. is an AIA LU provider. Learn more.
 

 
Atlas Material Testing Technology
 
Helping You Put Your Products To The Test
 
  • Outdoor Accelerated Weathering
  • Laboratory Testing Services
  • Accelerated Weathering Instruments

  • www.atlas-mts.com
    atlas.info@ametek.com
 

 
World of Concrete
 
WOC 2018 – Las Vegas, NV
 
Visit the WOC website for more details about the World of Concrete 2018: January 23-26; Seminars 22-26 at the Las Vegas Convention Center in Las Vegas, NV, USA.
 

 
Greenbuild
 
Greenbuild and ABX Together in Boston
 
Come to Boston and enjoy a 2 in 1 event! Greenbuild and ABX come together with over 700 exhibitors from the construction and design industry - register today!
 

 
A&I Coatings
 
Vitreflon – the hallmark of colour stable protective coatings
 
Vitreflon two pack fluoropolymer coatings display unsurpassed colour and gloss retention making Vitreflon the coating of choice for high value infrastructure and architecture. Contact us today to find out how Vitreflon can outperform on your next project. Vitreflon distributorships available.
 

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 

© Copyright 2012-2017, Technology Publishing Co., All rights reserved