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PPG Says 'Paint It Black' With 2018 Color Forecasts

Tuesday, June 13, 2017

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Dubbed the “most misunderstood neutral,” the “forgotten neutral” and the “new neutral,” one thing is for certain: PPG’s 2018 Colors of the Year picks are out, and the coatings company is telling consumers to go back in black.

Images: PPG

A more regal point on the spectrum, the PPG Paints pick, Black Flame, is a “statement-making black, infused with an undertone of the deepest indigo,” the company says.

PPG’s Olympic and Glidden brands, as well as PPG Paints, unveiled their picks as Black Magic, Deep Onyx and Black Flame, respectively.

Black Magic

A lighter shade that the company describes as both masculine and feminine, Black Magic is said to work as a standalone statement or work well accenting other colors, ranging from shades of gray, to pinks to whites.

Dee Schlotter, PPG senior color marketing manager for Olympic and PPG paints, said that the decision for this shade matches a consumer trend that wants privacy.

A lighter shade that the company describes as both masculine and feminine, Black Magic is said to work as a standalone statement or work well accenting other colors, ranging from shades of gray, to pinks to whites.

“In past years, consumers have gravitated toward open, airy spaces that are thought to leave room for exposure,” said Schlotter. “However, in the current day, consumers often feel uneasy, restless or like their privacy is being invaded, so they crave deep, comforting colors that offer a welcomed escape from the chaos of daily life. Olympic paint’s Black Magic perfectly satisfies consumers’ desire for privacy.”

The company recommends using Black Magic as a home statement in areas like the front door, window trim, kitchen cabinets or exposed shelving.

Deep Onyx

 A hue closest to the “standard” matte black, Deep Onyx is a way to get back to the basics, the company says.

“Using a black paint color like Deep Onyx on your walls or in your decor may feel intimidating at first, but it’s actually one of the easiest colors to use to create the low-key, easygoing style that’s trending for 2018,” said Misty Yeomans, PPG color marketing manager for Glidden paints. “Just like a little black dress, Deep Onyx is a classic, timeless staple.”

 A hue closest to the “standard” matte black, Deep Onyx is a way to get back to the basics, the company says.

If a whole wall or room painted in Deep Onyx still feels overwhelming, the company recommends pairing it with white, primary colors (reds and blues) or earth tones. The company also notes that the shade works well with light-grain wood finishes.

Black Flame

A more regal point on the spectrum, the PPG Paints pick, Black Flame, is a “statement-making black, infused with an undertone of the deepest indigo,” the company says.

“It’s a fantastic blend of black and indigo, two classic hues. Black creates the silence we crave in an information-heavy world, while the indigo offers possibility and a deep hopefulness,” Schlotter said. “The blend of two colors makes it incredibly versatile—use it on a statement wall, with a matte finish on a ceiling, with high gloss on a naturally-lit staircase, on cabinets, interior and exterior doors and in many more places.”

Black Flame was unanimously selected by more than 20 color stylists from around the world who study the trends, and, Schlotter adds, the company is already seeing retailers “reinventing the class black hue” for things like building materials, wood flooring and black tile.

Black Flame was unanimously selected by more than 20 color stylists form around the world who study the trends, and Schlotter adds the company is already seeing retailers “reinventing the class black hue” for things like building materials, wood flooring and black tile.

PPG Paints also released its 2018 PPG Global Color Trends palettes, with Black Flame as the anchor color.

  • The Retreater: addresses the need of consumers to withdraw from pressures, this cozy theme includes air tones such as PPG Paints’ blush tone Warmstone; Suntan, a nude; Flagstone, a cool gray; and Cuppa Coffee, a warm, wood-like neutral.
  • The Dream Weaver: adds pops of color such as a soft periwinkle, Lovely Lilac; a coral, Summer Sunset; a dusty mauve, Brandy Snaps; and an earthy green, Secret Safari.
  • The Commoner: for the minimalist, this palette primarily showcases primary colors such as classic navy, Mountain Lake; Red Gumball; and yellow-green Grassroots.
  • The Brave: caters to those who don’t shy away from the dark colors with the forest green of Charcoal Smoke; the purple of Pinot Noir; and Black Elegance—black, with just a hint of gray.

   

Tagged categories: Color; Color + Design; Color forecasts; Color trends; Glidden; Olympic Paint; PPG

Comment from Jesse Melton, (6/13/2017, 8:38 AM)

They aren't very black.


Comment from Lis Weller, (6/13/2017, 9:09 AM)

How depressing, I look to color to enhance life not bury it.


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