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Denim Hue to Dominate in 2017

Wednesday, September 7, 2016

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Color experts from AkzoNobel expect a blue to dominate interiors in 2017.

Called “Denim Drift,” the grey-blue is the shining star in the paint maker’s annual trends forecast, ColourFutures.

Denim Drift
Images: AkzoNobel

Denim Drift combined with the lighter shades of paint in the "Life in a New Light" palette has a crisp and airy feel, whereas with the darker colors it's more dramatic and moody.

"The Color of the Year and its complementary color palette tell the story of our ‘Life in a New Light’ trend, with darker and lighter hues that change the mood of a room," said Heleen van Gent, head of AkzoNobel's Global Aesthetics Center, which works with the company's decorative paint brands, including Dulux.

“… Denim Drift is a unique shade that represents the times we live in.”

Extensive Research

To develop the ColourFutures forecast, AkzoNobel reports it worked with a group of leading international architects, interior designers and trend watchers. Armed with extensive research, the company defined the tones and styles that best represent how we will live our lives in 2017, AkzoNobel reports.

Blues

"The Color of the Year and its complementary color palette tell the story of our ‘Life in a New Light’ trend, with darker and lighter hues that change the mood of a room," said Heleen van Gent, head of AkzoNobel's Global Aesthetics Center.

The forecast is also regarded as a vital resource for interior design professionals, according to the paint manufacturer.

“We understand how essential color is to everyday life,” van Gent added. “As well as being practical, paint and color can have such a transforming and uplifting effect on people and the places they spend their time, whether at home, work or leisure.”

   

Tagged categories: Aesthetics; AkzoNobel; Color trends; Dulux; Interior design; Trends

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