Durability + Design
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

D+D News

Main News Page


Fleshing Out a Floor Plan

Friday, August 16, 2013

More items for Color + Design

Comment | More

When it comes to architectural drawings, the old paper and digital options have a hot new competitor: skin.

Body-painted floor plans is apparently a new scheme employed by real estate developers to appeal to homebuyers in China.

Models at housing fair in Jilin City
Supplied via Herald Sun

Bare-skin floorplans attracted homebuyers at a housing fair in China, reports say.

China Daily reports that a housing fair in Century Square in Jilin City, Jilin province, recently featured the body-painted models, others clad only in flowers, giveaways of gold bars, and a plethora of other methods meant to attract potential buyers in China's very hot homebuying market.

The gold and skin pitches appear to be working.

Chinese models
www.cfp.cn

“China has one of the highest rates of homeownership in the world...,” Australia's Herald Sun reports.

"And now, the country's middle class is investing so much in property the government has enforced a one-apartment rule."

   

Tagged categories: Advertising; Building design; Color; Design; Market; Marketing

Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
PPG Paints
 
PPG PAINTS™ SPEEDHIDE® INTERIOR LATEX
 
This high-hiding, low-VOC, low-odor paint enables a space to be painted while occupied and delivers the durable product performance professionals require.
 

 
Digital Facilities Corporation
 
Manage Wall Systems with
FM-Pro
 
FM-Pro™ is designed with a comprehensive wall asset area module to inventory and manage Wall systems, including fenestration details, and is suited for building owners, façade area consultants, and product suppliers.
 

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@durabilityanddesign.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 

© Copyright 2012-2018, Technology Publishing Co., All rights reserved