Business today have little margin for error. Traditional marketing methods, once tried and true, don't add up in a climate where compaines need to run leaner and smarter than ever before. Marketers must target their message with accuracy, and get real, quantifiable results. With an influential, engaged audience and a strong presence both in print and online, plus unparalleled reporting for advertiser, D+D offers a new solution to age-old marketing problems.
Powerful audience. D+D brings together people who are designing, building, and maintaining commercial and residential structures. This means that D+D reaches multiple points of influence, including architects, specifiers, commercial facility owners, contractors, and suppliers/distributors. They are united by a common denominator: their interest in architectural coatings and related construction materials--from exteriors to interiors, from roof to floor. D+D readers are serious professionals who are purchasing and specifying products.
Effective delivery. Because it is designed to meet the needs of its readers, D+D exists both in print and online. The beautiful, substantial Durability + Design print magazine is published 8 times per year. The D+D News eNewsletter provides essential industry updates early every business morning. Additional online content provides more depth of information and opportunities for interaction.
This print-plus-online approach provides advertisers with multiple platforms to reach purchasers and specifiers.
D+D = ROI. D+D delivers results for businesses that are unequalled in the industry. Advertisers get thorough reports, both in the form of print reader service data as well as substantial online information.
At a time when every marketing dollar is evaluated for ROI, this level of accountability has proved invaluable for advertisers.
Advertisers who try D+D tend to stay with D+D. This is because D+D delivers value, quality and results--helping advertisers to grow their business. No matter how you add it up, D+D advertising equals results.