Durability + Design

Building Performance and Aesthetics

A Product of Technology Publishing
JPCL/PaintSquare | D+D | Paint BidTracker

Subscribe to D+D Magazine
Download Free eBook on Polishing Concrete

By
| More

Back to main blog page

About the Blogger

 by

Blog Archives

Thursday, November 10, 2011

Shaken, Stirred: New ‘Man Cave’ Collection Mixes it up with Colors

Take note, Jane Lockhart.

Be warned, David Bromstadt.

If you haven’t heard about it yet, you may want to make room on your HGTV shows for a new kid on the paint color block.

We’re talking about “Ultimate Man Caves,” a new paint color collection from north of the border.

After all, diversity is a good thing. So why shouldn’t a man have a say about the hue of his habitat?

“Since the dawn of time…men have been decorating their caves,” asserts the new product brochure from the creators of the “Man Caves” collection—Canada’s CIL Paints.

CIL may just be on to something here, and they say they have evidence to that effect.

Yes, we hear all the time that color selection of paint—and even the job of painting itself—has increasingly become the territory of the gentler gender. But some of us know first-hand that this is by no means a universal demographic shift. CIL agrees.

“Studies show that men are key in making decisions about home painting projects,” CIL says in announcing the launch of “Man Caves.”

Thus, CIL has manned up and gone public with this male-oriented palette, along with color names that resonate with the ESPN and SPIKE TV audience.

 Mo’ Money Gaming Cave
The “Man Caves Collection” offers a manlier slant on paint color choices. Above: the “Mo’ Money Gaming Cave” from the collection brochure.

In the “Man Caves” translation, Cloud Nine is Iced Vodka, Moonlight Drive makes way for Maverick, Fairytale Green goes by Mo Money, Plateau Gray morphs into Five-O’Clock Shadow, and Butterscotch is relabeled Beer Time.

The CIL Paints color collection for men—ahem, “colour” in the language of our northern neighbors—has been devised “to get males more enthusiastic about the painting process,” the company says, adding that the collection has been created with the help of the public. In August, CIL Paints launched a Facebook contest calling on Canadians to rename existing CIL paint colors for a more masculine audience.

“More than 15,000 respondents rose to the challenge from coast to coast,” the company says.

The Man Caves brochure features 20 of the most popular paint colors for men, as determined by both Canadian men and women. The brochure is being featured in stores alongside CIL’s existing display of more than 1,200 colors, and the original paint names will continue to be part of the existing CIL collection.

“When it comes to paint names, it’s all about the emotional connection, and our research shows that men and women tend to relate to paint names differently,” Alison Goldman, CIL Paints marketing communications manager, says in the company’s announcement on the Man Caves collection.

“CIL Paints is excited to take the lead in launching a color collection designed specifically for men, especially since studies show that while a larger percentage of women tend to choose paint colors for their home, it’s often men who give the colors a final nod.”

 The Midlife Crisis Can Cave
The Midlife Crisis Can Cave color scheme here adds some zip to the shave and shower.

That’s right, a final nod. It’s a nod with purpose…not like what happens when we’re subjected to Desperate Housewives reruns on Lifetime.

So check out the brochure, guys, and gals. There’s some real inspiration here…suggested combinations for “The Maverick Home Bar Cave,” “The Confident Unconscious Cave,” The Mo’ Money Gaming Cave.” There’s even a “Midlife Crisis Can Cave” that enhances the shower and shave experience.

 Trans Am Workout Cave and the Sucker Punch Home Office Cave
Other color combinations in the brochure are depicted in the Pimpin’ the Trans Am Workout Cave and the Sucker Punch Home Office Cave.

You never know…some of these colors might just get us off the couch and into the Workbench Cave.

For the whole story, go to CIL Paints. The Man Caves Collection brochure will be made available on the site within the next few days, the company tells Durability + Design.




More items for Color + Design
   

Tagged categories: CIL Paints; Coatings manufacturers; Color; Color guides; Color selection; Design; Interior design

Comment from Robert Burke, Burke Painting Company in Wilmington, DE, (11/11/2011, 7:33 AM)

Why can't we are get over the "man cave" and go back to the garage. life was so much easier in the garage days!


Comment from Catherine Brooks, (11/11/2011, 11:04 AM)

Smokin' cigars in the garage sure got less grief!


Comment from Barbara Jacobs, (11/14/2011, 9:10 AM)

But not so much fun naming the colors. (I'm not a garage guy, however)


Comment from Tom Schwerdt, (12/12/2011, 9:48 AM)

My local home improvement store has a display shed which is outfitted as a "man cave."


Comment from Catherine Brooks, (12/19/2011, 1:27 PM)

Is there a Woman Cave?


Comment Join the Conversation:

Sign in to our community to add your comments.

SSPC: The Society for Protective Coatings
http://www.sspc.org/

Join SSPC and Enhance
Your Career !


No-Burn, Inc.
Designed to passively protect

Same trusted brand, new code compliant uses. We’ve answered the demand for better passive fire protection. Use coatings that meet the 2012 iCodes


Concrete Decor
2014 Concrete Decor Show

Learn valuable techniques and see the latest decorative concrete products at the 2014 Concrete Decor Show in Fort Worth, Texas, Sept. 29-Oct. 3. Register now!


Westcoat
Bringing New Colors To Concrete Surfaces

Liven up your concrete surfaces with Westcoat's newest color choices. Introducing a myriad of Fast Stain, Liquid Dazzle, and Texture-Crete Interior colors.


DuPont Building Innovations
DuPont™ Tyvek® Fluid Applied WB System

The DuPont™ Tyvek® Fluid Applied System was put to the test at the Ronald McDonald House®. Click to see the results.


Hanley Wood Exhibitions


BASF
New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
polyorders@basf.com
800-231-7868

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker JPCL Europe

 
EXPLORE D+D:      Interact   |   Blogs   |   Resources   |   Buying Guides   |   Webinars   |   White Papers   |   Classifieds
GET D+D:      Subscribe   |   Advertising Media Kit
KNOW D+D:      About D+D   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2010-2014, Technology Publishing, Co., All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com